Marketing Operations Specialist
1 week ago
Role:
- Assist in resolving important challenges, like attribution, lead distribution and follow-up, program automation, data precision, funnel analysis, and future predictions for all marketing approaches (self-serve, channel, and sales-led for new customer acquisition and growth).
- Provide analytics reports and dashboards in HubSpot and external BI tools.
- Coordinate campaigns in HubSpot, managing the setup and backend workflows necessary to execute and assess marketing activities efficiently.
- Supervise reporting, KPIs, marketing dashboards, conversion tracking, and campaign insights.
- Enhance, monitor, and uphold contact and account data quality, ensuring accuracy and minimizing erroneous or incomplete data.
- Establish, sustain, and enhance scalable processes across systems that guarantee optimal performance for the marketing team in their respective roles.
- HubSpot automation.
- Database/contact management via HubSpot.
- Customer lifecycle management.
- Sales process management.
Requirements
What's Needed:
- 5+ years of marketing, operations, or analytics experience in a B2B technology or services environment.
- Thorough comprehension of HubSpot and knowledge of how third-party integrations and APIs can facilitate marketing automation.
- Proficiency in marketing strategies like automation, account-based marketing, campaign management, and lead nurturing.
- Excellent analytical and problem-solving abilities. Comfortable with data analysis and visualization in Excel, HubSpot, and BI tools.
- A profound understanding of the customer journey. Prior experience with data enhancement, lead distribution, and lead scoring is advantageous.
- Familiarity with a wide range of marketing technologies, including but not limited to HubSpot, ZoomInfo, Demandbase, and Google Analytics.
- Comprehensive understanding of HubSpot, including its interaction with third-party tools and APIs to facilitate marketing automation.
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