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Digital Marketing Strategist
2 weeks ago
Responsibilities:
- Set digital marketing strategies using various tools such as website, emails, social media, WhatsApp, YouTube, and blogs.
- Conduct research on products, services, and current strategies to discover new opportunities.
- Analyze web traffic metrics and recommend solutions to enhance online presence.
- Track SEO/SEM, marketing, and sales performance metrics to predict trends.
- Develop strong client relationships through social media engagement.
- Stay updated on audience preferences and proactively propose new campaigns.
- Collaborate with Marketing, Sales, Design, and Content teams to improve customer experience and maintain brand consistency.
- Identify advertising requirements.
- Establish digital marketing best practices.
- Keep abreast of advancements in digital technologies.
Requirements and Skills:
- Proven experience as a Digital Marketing Strategist or Manager.
- Demonstrated expertise in SEO/SEM and CRM software.
- Experience in implementing and optimizing Google AdWords campaigns.
- Solid understanding of web analytics tools like Google Analytics.
- Hands-on experience with online marketing tools and techniques.
- Familiarity with web design and HTML.
- Excellent verbal and written communication abilities.
- Strong analytical and project management skills.
- Additional advantage if experienced in the Overseas Education sector.
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