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Digital Marketing Strategist

3 months ago

Cochin, Kerala, India Webdura Technologies, Infopark Full time

Digital Marketing Strategist

Key Functional Areas of Responsibility

  • Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
  • Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
  • Good understanding of handling client account management and attending client meetings as and when required.
  • Excellent control on the following tasks
  • Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
  • Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
  • Keyword discovery & research to identify potential keywords to use on the accounts
  • Ensure all ads follow company brand guidelines & all copy is written is to the company's standards
  • Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
  • Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
  • Acute analytical skills
  • Continually monitor & update accounts to optimise lead conversions & sales
  • Google AdWords Professional (GAP) qualified
  • Analyze & report on campaigns to achieve maximum ROI

Professional Skills

  • PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords
  • Google Certified professional
  • A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
  • Handson experience on conversionoriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
  • The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
  • Ability to write ad copy and optimise through A/B testing
  • Experience in managing large scale performancebased PPC campaigns on enterpriselevel PPC management platforms
  • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

Job Types:
Full-time, Regular / Permanent

Pay:
From ₹40,000.00 per month

Schedule:

  • Monday to Friday
  • Morning shift

Speak with the employer
Application Deadline: 19/03/2023

Expected Start Date: 13/02/2023