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Experience Insights Analyst

3 months ago

Bengaluru, Karnataka, India Adobe Full time

Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Work with a variety of teams like Marketing, Finance, Product, customer support and eCommerce to understand business & customer needs & enable them to make data-driven decisions. Parse, stitch, and draw meaningful insights from different Adobe data sources (online, product usage, customer support, financial etc.) to understand visitor/customer behavior, user intent, market dynamics and surface performance using associated business performance metrics like Traffic, CVR, Product mix, High Value Actions, NPS, Customer sentiment, SEO ranking, ARR, Product engagement, LTV, CTR etc. Experience with web analytics tools such as Adobe Analytics, Customer Journey Analytics (CJA) & text analytics preferred. Should be strong in querying (SQL/Hive) for data extraction, stitching, and analysis/interpretation. This will help you operate across online and offline data sources like , Product, Finance, eCommerce, and customer feedback channels to be able to triangulate signals for insights and modelling.