Digital Marketing Associate

1 week ago


Bengaluru, Karnataka, India Yubi Full time

Job Information:

Company

Yubi
Work Experience

3-6 years
Industry

Financial Services
City

Bangalore
State/Province

Karnataka
Country

India
Zip/Postal Code

560034

About us:

Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India's debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

About the Company:

Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.- In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.- In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.- **Yubi Credit Market** - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.

-
Aspero:

  • Fixed income securities platform for wealth managers, financial advisors and retail investors to channel client and own investments in fixed income
-
Financial Services Platform - Designed for financial institutions to manage co-lending partnerships & asset based securitization
-
Spocto - Debt recovery & risk mitigation platform
-
Corpository - Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises


So far, we have on-boarded over enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.- Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.

At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact.

Come, join the club to be a part of our epic growth story**Snapshot of Job Description:
Digital Marketing Associate/Sr Associate

Role:

  • Develop insights to deliver growth of the customers/leads for digital acquisiton as well as retention/repeat of customers
  • Analysing effectiveness of marketing spend across channels, marketing ROI framework and analysis, demand funnel and optimization
  • Breaking down company targets into realistic plans and targets on the demand front and take ownership of tracking results and highlighting gaps
  • End to end ownership of RCAs, developing and implementing RCA frameworks
  • Identification, extraction and tracking of relevant metrics, recommendations for business decisions
  • Automation and dashboarding of reporting on Quicksight and Amplitude for all marketing efforts across the group
  • Preferred comfort in basic Python, web scraping, data cleaning and manipulation

Experience and Persona:

  • 2 to 3 years of experience working as a Business Analyst / Data scientist or related profiles Exceptional analytical thinking and problem solving skills B.Tech/B.E./M.Tech. Graduate from premier institutes (tier 1, tier 2) Experience of analytic environments and tools, for both structured and unstructured data Knowledge of Excel, Python, Athena/SQL, any visualisation tool (Quicksight, Amplitude etc) Experience with planning and forecasting preferred Knowledge of statistics is a plus Team player, flexible and adaptable to changing priorities Strong communication skills (oral and written), exceptional ownership and ability to work with minimum supervision.


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