Creative Manager

1 week ago

Pune, Maharashtra, India Data Axle Full time

Job Description

About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

Roles & Responsibilities:

We are looking for a talented and visionary SME, Creative Marketing for our Local Marketing Solutions (LMS) division. The Local Marketing Solutions (LMS) division specializes in bringing Data Axle's offerings to small to medium-sized businesses (SMBs) in USA, which is a key market that the company has specialized in for over 50 years. The ideal candidate will have a successful track record of directing the creative strategy in a marketing function, overseeing the production process, and ensuring the delivery of high-quality and on-brand advertising creative materials across digital and traditional media.

Develop and maintain the overall creative vision and brand identity, ensuring consistency and alignment across all marketing materials and channels. Collaborate closely with marketing channel leaders, sales, and product teams to understand campaign objectives, target audiences, and messaging strategies, and translate them into compelling advertising creatives. Direct the development of marketing collateral spanning digital, print, social media, video, experiential, and other channels, ensuring a cohesive brand experience. Direct the creative process, from concept development and storyboarding to design, copywriting, and production. Review and approve creative concepts, designs, and final deliverables, ensuring they meet quality standards, brand guidelines, and strategic objectives. Collaborate with cross-functional teams to ensure alignment and integration of creative strategies with overall marketing and business objectives. Mentor and coach team members, providing guidance, feedback, and support to foster their professional growth and development. Manage and direct a 2-3 persons in-house team of graphic designers, copywriters, and other specialists to conceptualize and produce creative assets for marketing campaigns. Manage external creative agencies, freelancers, and vendors as needed, ensuring deliverables meet expectations and are delivered on time and within budget. Stay informed about industry trends, emerging technologies, and best practices in creative marketing, and leverage insights to drive innovation and continuous improvement.

Qualifications

Qualifications:

10+ years of experience in a creative leadership role, preferably in an in-house marketing environment, with a strong portfolio demonstrating expertise in developing advertising creatives for B2B lead generation campaigns across multiple channels. Online / digital advertising experience is a must. Expertise in graphic design, typography, color theory, and visual storytelling, with proficiency in design software such as Adobe Creative Suite. Wordpress content management system experience, a plus. Exceptional creative vision and strategic thinking to translate business objectives into compelling creative concepts for B2B advertising. Excellent communication and presentation skills with the ability to articulate creative ideas and concepts effectively to internal stakeholders and external partners. Detail-oriented with strong organizational skills and the ability to manage multiple creative projects. Deep understanding of marketing and branding principles. Ability to thrive in a collaborative team environment and foster positive working relationships across departments. Bachelor's degree in graphic design, Fine Arts, Marketing, or related field; Master's degree is a plus

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.

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