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Luxury Brand Manager- Bahrain location

3 months ago

Delhi, Delhi, India bfmhr Full time
Job Description

Marketing Head - Luxury Brand- Bahrain location for a Jewellery brand managing GCC market

  • The Omnichannel Marketing Manager will overlook all marketing activities for luxury multi brand Indian fashion retailer and its private labe.
  • The candidate we are looking for should ideally be from a retail background with exposure to both traditional and digital marketing. This role includes all ATL, BTL and digital marketing initiatives for the brand such as PR, store events, Facebook & Google campaigns, CRM, and social media.

Key Responsibilities :

  • Lead the overall calendar of integrated 360marketing and brand campaigns across channels digital, print, instore.
  • Oversee campaign development across all aspects: creative, media, content, target audience, schedules etc.
  • Campaigns should build brand awareness, retain customers and encourage repeat purchase, generate positive wordofmouth, generate new leads, promote new launches.
  • Work closely with the founder/ CEO and other functional heads to align with business goals.
  • Monitor and analyse campaign effectiveness across ATL, BTL and digital (Facebook & Google) and consistently improve impact and ROI.
  • Design, develop & implement effective and consistent media engagements across formats.
  • Drive consistent communication through thought narratives that build upon the exclusivity and uniqueness of the brand.
  • Lead social media organic strategy including content creation, driving relevant metrics including follower growth among target audiences.
  • Identify and build a base of influencers independent persons who can drive positive brand engagement.
  • Engage with collaborators and brands that echo the vision of the company to increase brand impact and build influence.
  • Manage Customer Analytics with an aim of leveraging crosssell, upsell, and servicing opportunities to existing customers

Skills and Experience :
years' experience in lifestyle retail marketing and Brand Management

  • Strong understanding of messaging (customer/influencer) and positioning
  • Excellent communication skills (written and verbal)
  • Excellent planning, time management and organizational skills with the ability to manage multiple activities simultaneously
  • A handson, participative, leadership style that encourages creative problem solving