Product Manager

1 week ago

Gurgaon, Haryana, India Boston Scientific Full time

Additional Locations: N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

Responsibilities:

  • Business Planning (AOP) Support: Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (including travel, promotion, advertising, etc.) and plans.
  • Marketing Strategy Planning: Implement marketing plans, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy.
  • Market (Market Conditions, Customers, Competitors) Analysis: Conduct market analysis activities (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to generate insights and support development of marketing strategies.
  • Relationship Building (internal/external) through clinical excellence:1) Demonstrates command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers.2) Strength in building relationships with key internal and external stakeholders, including focus on KOLs, clinicians and experience or aptitude to drive quick integration. Fosters/leverages strong collaborative relationships
  • Define customer requirements: on new development projects. Define, develop, and drive VOC (voice of customer) market research as required.
  • Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize local strategies; Collects data from the territories on competitor's sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities.
  • Marketing Operations: Lead execution of marketing plans, coordinate with internal functions and external service providers, monitor on-ground execution of programs/conferences/events/promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success & determines corrective action in line with AOP and ensure timely and accurate MIS on operations.
  • Product Life Cycle Management: Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance.
  • Marketing Communications: Support development of key marketing communications around own portfolio through seeking SR inputs, works closely with agencies and media to develop right messaging and its delivery; seeking local and regional approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio.
  • Stakeholder Relationship Management: Establish relationships with KOLs in the field; Identify key Physician champions for franchise; develop support structure and relationship with sales representatives and sales management; ensure development and maintenance of regional key opinion registers and assist in coordinating Physician symposiums and participates in main customer events to support with stakeholder management.
  • Sales Enablement: Liaise with regional & in-country sales leadership for own franchise to align sales and marketing objectives; drive sales team capability needs assessment and guide programs for capability building on products and clinical messaging; align with global to identify marketing collateral and disseminate them in country to ensure achievement of franchise marketing objectives and sales support as required.
  • Quality: Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Requirements:

  • In dept understanding of medical device industry, marketing strategies and customer segmentation strategies in B2B and B2C scenarios.
  • Min 3 years of medical device marketing experience. Sales Experience would be a plus.
  • Prior experience of managing PLC, Customer interfacing in medical devices.
  • Execution excellence of short term and long-term marketing plans
  • Out of box thinking for introducing new marketing strategies for a growing business and use stakeholders to execute the implementation of marketing strategies.
  • Experience of working on Strat plan, Annual business plan formulation, growth mindset to drive key business KPIs
  • Proven track record of successful Product launch experience in medical device space
  • Good financial & business acumen.
  • Experience of working with cross functional teams – finance, sales, regulatory, legal.
  • Excellent knowledge of Excel and PowerPoint is a must.
  • MBA from a premium B School preferred
  • Exposure of working on digital marketing

Requisition ID: 583000

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you

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