Associate Director Media

2 weeks ago

Gurgaon, Haryana, India PivotRoots Digital Private Limited Full time

Description

:

Job Responsibilities:

Strategy Development:

Develop and implement robust paid media strategies aligned with overall marketing and business objectives.

Collaborate with the marketing leadership team to define paid media objectives, goals, and key performance indicators (KPIs).

Work on AOPs for the client/s allocated. Close monthly plans with clients and internal teams.

Lead pitches allocated to the team.

Campaign Management:

Oversee end-to-end campaign execution across various paid media channels, including but not limited to PPC, display advertising, social media advertising, and programmatic advertising.

Monitor and analyze campaign performance, making data-driven decisions to optimize and maximize ROI.

Conduct regular A/B testing to refine targeting, creativity, and messaging for optimal results.

Regular competition monitoring and analysis.

Thought Leadership

Stay abreast of industry trends and emerging technologies to ensure the continuous evolution and optimization of paid media strategies.

Participate in industry events / forums actively.

Team Leadership:

Lead and mentor a team of paid media specialists, providing guidance, training, and support to ensure individual and collective success.

Foster a collaborative and innovative team culture, encouraging continuous learning and development.

Collaboration:

Work closely with cross-functional teams, including content marketing, creative, analytics, and sales, to ensure cohesive and integrated marketing campaigns.

Collaborate with external agencies and vendors to leverage expertise and optimize campaign performance.

Reporting and Analysis:

Develop comprehensive reporting frameworks to track and communicate key metrics and insights to stakeholders. Work towards automation where applicable.

Provide regular updates to the leadership team on the performance of paid media initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

10+ years of proven experience in managing paid media campaigns, with a focus on PPC, display, social media, and programmatic advertising. Candidate is expected to have a rounded experience across brand and performance marketing.

Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.

Experience with industry tools and platforms such as Google Ads, Facebook Ads Manager, DV360, Adserving and BAV tools.

Excellent communication and presentation skills.

Demonstrated leadership experience in managing and developing a high-performing team.

Experience 10 to 12 years

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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