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Digital Marketing Manager

3 months ago

Coimbatore, Tamil Nadu, India HealthSy Full time

About Us - HealthSy:

HealthSy is a health-tech startup aiming to streamline healthcare services in the country by offering a one-stop platform for all healthcare needs and building a network of healthcare partners like doctors, clinics, pharmacies, and home healthcare providers. The goal is to provide them with tools to enhance their practice and business.

Our Mission and Vision:

Our goal is to consistently improve and simplify how people handle their healthcare needs daily and become everyone's healthcare partner. The vision is to establish a sustainable health-tech ecosystem that caters to users and key stakeholders in the healthcare industry. HealthSy aspires to be among the top 10 health-tech startups in India.

Digital Marketing Manager Responsibilities at HealthSy:

1. Develop and Execute Digital Marketing Strategies:

Formulate digital marketing strategies aligned with business objectives.

Implement and manage campaigns across various channels like social media, email, content, and search marketing.

2. Social Media Management:

Oversee HealthSy's social media presence.

Create engaging content to boost brand awareness.

Monitor trends and metrics for strategy adjustments.

3. Content Marketing:

Develop content strategies for online presence.

Create and optimize content for various digital channels.

4. Search Engine Optimization (SEO):

Implement SEO strategies to enhance search rankings.

Conduct keyword research and analyze performance.

5. Email Marketing:

Plan and execute targeted email campaigns.

Monitor campaign metrics for improvements.

6. Paid Advertising:

Manage and optimize paid campaigns.

Monitor budgets and maximize effectiveness.

7. Analytics and Reporting:

Track digital marketing performance with analytics.

Provide reports highlighting key performance indicators.

8. Collaboration and Communication:

Collaborate with internal teams to align efforts with business goals.

Coordinate with external agencies as necessary.

9. Industry Trends:

Stay updated on digital marketing trends and technologies.

Implement innovative techniques for a competitive edge.

10. Budget Management:

Develop and manage the digital marketing budget effectively.

11. Brand Management:

Maintain the HealthSy brand across digital channels.

12. A/B Testing and Optimization:

Conduct A/B testing to optimize digital campaigns.

Continuously improve strategies based on insights.

Responsibilities may vary based on company size and goals. The Digital Marketing Manager should tailor these duties to the organization's needs.