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Trade Marketing Executive
3 months ago
We at Sarya Holdings believe in the power of our brands. We identify market gaps, form collaborations with multinational corporations, raise brand awareness, and ensure brand coverage across the GCC. We provide our partners with retail marketing and product development solutions, ensuring that the products are distributed as effectively as possible across the region. We have a strong track record of success in this market, having worked with some of the leading retailers and food manufacturers. We believe that there are always opportunities for improvement, and we are always looking for ways to serve our partners.
Key Responsibilities:
• Prepare Biweekly, monthly, and quarterly reviews for the brands.
• Prepare promotions and trade marketing plans for the brands
• Full ownership of trade promotion calendar
• Plan and executive in-store samplings initiatives
• Monitoring brand- SKU wise performance
• Analyzing the ROI of trade promotions and in-store activations
• Periodic market visits to ensure the deliverables against BDA
• Monitoring price points (RSP/Promo Price) across modern trade
• Close coordination with sales and marketing team on the deliverables
• Analyze the strike rate of the brands/SKUs and identify potential outlets for scale up
Qualifications:
• A bachelor's degree in marketing, business administration, or a related field.
• Minimum of 2 years of experience in trade marketing, sales, or a similar role.
• Proven track record of driving business growth through trade marketing strategies.
• Strong understanding of market dynamics and customer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Highly organized, with the ability to manage multiple projects and meet deadlines.
• Proficient in Microsoft Office and other relevant software.