Social Media Strategist

2 weeks ago

Bengaluru, Karnataka, India Fincity Full time
Our Hiring Philosophy

We're looking for candidates with a "can-do" attitude and a learning/growth-oriented mindset.
A commitment to excellence and dedication is of utmost importance to us.

About Fincity


Fincity is pan-India financial decisioning platform focused on serving consumers through their life's most important financial decision – buying and financing a home by enabling a "one click" experience.

We sit at the convergence of prop-tech and fintech by reimagining two largest industries globally – real estate and banking.


Responsibilities:
Conceive, Develop, and Execute social campaigns, strategies, posting schedules for Facebook, Linked In, and Instagram.
Build robust processes for social story telling within a broader editorial framework.

Monitor online competitive presence and perceptions, research new blogs and channels for relevance and trend identification, report charter and maintain posting schedules.

Identify and manage relationships with key influencer partners.
Posting and gaining organic following + engagement in relevant groups on social media.
Tracking paid and organic post performance and profile performance.
Monitoring the company's social media accounts and offer constructive interaction with users.
Maintaining specific tone for each channel.
Maintaining the brand ethos and vibe across all channels.
Creating, launching, and tracking specific campaigns (eg.
infrastructure campaign, informative campaign, brand profile campaign)
Forming and maintaining solid relationships with influencers, channels, pages that have outreach to our target demography.

Requirements:
1- 2 years of experience in social media management
Command over written and spoken English
Bachelor's in any field other than Marketing if the candidate has a flair for communication and storytelling
Create, launch, and track specific campaigns (eg.
infrastructure campaign, informative campaign, brand profile campaign)
Form and maintain solid relationships with influencers, channels, pages that have outreach to our target demo
Ability to track the performance of paid and organic marketing campaigns
Work portfolio is a must.

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