Senior Specialist, Marketing

1 week ago

Mumbai, Maharashtra, India Dolby Laboratories Full time

At Dolby, science meets art, and high tech means more than computer code. As a member of the Dolby India Marketing team, you'll see and hear the results of your work everywhere, from movie theaters to smartphones. We continue to revolutionize how people create, deliver, and enjoy entertainment worldwide. To do that, we need the absolute best talent. We're big enough to give you all the resources you need, and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture, challenging projects, and excellent compensation and benefits, not to mention a Flex Work approach that is truly flexible to support where, when, and how you do your best work.

As a budding marketer, if you believe Collaborative Marketing is a Marketers' Delight, this is just the role for you Join the marketing team of Dolby in India, and harness the power of D2C & B2B2C marketing to create meaningful experiences across multiple touchpoints. The Marketing team at Dolby, creates passion and relevance for the "Dolby Difference" driving sell-in and sell-thru of Dolby enabled devices, services, content, and experiences across multiple constituents – partners, creators, consumers, and developers.

We're seeking an early-career marketing professional to support the Dolby India Marketing team in shaping Dolby's D2C & B2B2C narrative in India, with consistent, effective communication across digital and traditional channels. This role demands a dynamic, young, innovative & creative thinker who understands the digital medium well and can also leverage data based insights to sense the pulse of the GenZ & millennials.

Responsibilities:

Support Dolby India Marketing Head in implementing partner marketing programs, executing consumer marketing campaigns & in building brand Dolby in India Create and execute marketing programs to drive Dolby adoption, build Dolby brand familiarity & integration of Dolby's offering with partner products/services Execute D2C marketing camapign across multiple touchpoints with a digital first approcah & colloborate with partners to promote the value of Dolby technologies to their consumers across marketing channels (product launch, trade shows, sales collaterals, channel trainings, retail merchandising, demos content, UI/UX, packaging, digital media, etc.) Work with primary & secondary data to cull insights on evolving consumer behaviour & market trends to support local business strategy. Drive & execute GTM plans to grow Dolby's community in India across digital touchpoints & deliver Dolby experiences to consumers, partners & trade. Build relationships at all levels across Dolby's marketing organization. Partner with the India sales team. Manage the digital, PR and creative agencies locally.

Role Specification:

2-3+ years of experience in B2B, B2B2C & Consumer Marketing, across Consumer Electronics, Mobile OEMs, Media Broadcast, OTT, PayTV or Cinema. A good understanding of the Consumer Electronics, Mobile business, Media Broadcast, OTT, Content & Cinema landscape in India. Proven track record in implementing colloborative marketing programs with partners or executing D2C campaigns especially across digital platforms. Demonstrated strategic thinking using data for analytical reasoning & for insights and with strong creative abilities. Proven track record in working effectively with cross functional global teams and managing external agencies. Proven track record of building relationships and partnerships internally and externally. Understanding of new age content delivery tecnhologies, of the digital landscape & PR with be an added advantage. Exceptional communication skills, written and oral MBA from a premium institute like IIM/XLRI/ISB/FMS/MICA is a MUST

*LI-AU1

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