Senior Content Marketing Specialist

2 weeks ago


Mumbai, Maharashtra, India Infobip Full time

Why this role is key for us?

Content is crucial in a BB Marketing plan. We need an experienced Content pro to join us. Your job will involve crafting, enhancing, and managing content to reach our objectives. Our ideal candidate is a skilled writer with a creative touch. As a Senior Content Marketing Specialist, you should thrive under deadlines and pay attention to details. Being skilled in content optimization and maintaining brand coherence is a big plus. Your role is to lead all content initiatives, ensuring customer engagement, brand alignment, and a great customer journey.

Responsibilities:

  • Develop a content strategy in line with short and long-term marketing goals.
  • Collaborate with marketing and design teams to plan and create site content, style, and layout.
  • Work with sales, growth marketing, and product marketing to enable and produce engaging content such as Website Content, Blogs, Case-studies, E-Books, Podcast and Video Scripts, Sales & Marketing materials, Emails, Product Content, etc.
  • Review, edit, and enhance writers' content.
  • Optimize content for SEO and align it with the organization's branding strategy.
  • Initiate and handle customer testimonials and references.
  • Manage content distribution across online and social channels to boost web traffic.
  • Create an editorial calendar and ensure alignment within the marketing and global teams.
  • Ensure adherence to legal requirements (copyright, data protection, etc.).
  • Stay updated on trends, providing fresh ideas to engage the audience.

Qualifications:

  • Years of hands-on experience as a Content specialist.
  • Proficiency in MS Office/G-Suite.
  • Basic understanding of HTML and web publishing.
  • Knowledge of SEO and web traffic analysis.
  • Familiarity with social media platforms.
  • Strong English writing skills.
  • Keen eye for detail.
  • Effective organizational and time-management abilities.
  • Basic grasp of Performance Marketing.

Preferred:

  • Prior involvement in the Tech/Telecom sector.
  • Experience with SaaS products.
  • Degree/PG in Journalism, Marketing, or related field.

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