Content Marketing Specialist

2 weeks ago

Chennai, Tamil Nadu, India FreeElective Network Full time
TL;DR VERSION:

FreeElective Network Pvt. Ltd., based in Chennai, introduced —a next-generation matchmaking platform—well before the recent wave of here-today/gone-tomorrow casual dating sites and apps. Jodi365 caters exclusively to educated, quality singles and helps them find the right partner at their own pace, whether they are ready for marriage in the near term or want to get to know someone as friends first.

We have earned much goodwill since 2011, by bringing people together. Just as important: We have a validated business model and, aided by additional funding, are growing briskly.

We are looking to add to our team a smart, enthusiastic, and organized individual with a flair for writing and an aptitude for marketing and community building.

ABOUT THIS JOB:

The ideal Content Marketing candidate will help to create and promote compelling content on our blog and across social media, while maintaining the right tone and voice for our brands. The work would be at FreeElective Network's office in the heart of Chennai, a few miles from the IIT-Madras campus.

The position represents a terrific opportunity to work in a fast-paced entrepreneurial environment, especially for someone who is interested in writing, editing, social media, and/or marketing. It is also an ideal springboard for a graduating college student interested in subsequently pursuing higher studies, after a few years on the job. If you think your particular skills and experience would add to our team, we would love to hear from you.

RESPONSIBILITIES:
  • Manage our engaging blog, its editorial calendar, and network of bloggers and columnists. This includes the gathering, processing, creation, and updating of content, and the day-to-day management of our websites' content.
  • Develop and maintain an in-depth knowledge of the social networking, online dating, matchmaking, and wedding planning landscapes, identify trends, and report on opportunities and competitive threats
  • Conduct research, identify customers' needs, recommend new topics, and create interesting, enriching content on topics such as lifestyle, relationships, societal trends, cultural traditions, wedding customs, health and wellness, and travel
  • Prepare well-structured drafts using digital publishing platforms
  • Coordinate with marketing and design teams to illustrate articles and produce short-form videos
  • Proof-read and edit written pieces before publication
  • Promote content on social networks and monitor engagement (e.g., likes, comments, and shares)
  • Review all of our sites' content occasionally to ensure a consistent tone, style, and approach, and work with the web design and development team to update the content in appropriate formats
  • Work with the marketing manager and user interaction designer to define and implement communication strategies (email, mobile, and print), covering both registration and retention
  • Assist management team in ensuring efficient progress of workflow and transforming business visions into reality
QUALIFICATIONS: REQUIREMENTS:
  • Proficiency in writing and editing in English, especially for the web and social media, with a ready-to-share portfolio of published pieces
  • Excellent computer skills (Microsoft Office, Google Drive) and hands-on experience with content management systems (e.g., WordPress)
  • Possess a balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
PREFERENCES:
  • Demonstrated interest in writing/editing and social media marketing, with prior experience at an online business or media company being a bonus
  • Strong understanding of social psychology and consumer behavior
  • Savvy in the use of social media to engage an audience and build a community
  • Bachelor's or higher degree in liberal arts
DESIRED SOFT SKILLS:
  • Team player with strong analytical and project management skills
  • Organized and detail-oriented individual who works well with deadlines
  • Willingness to learn, switch roles as necessary, and to roll up one's sleeves to get a job done
  • Self-starter with the ability to work independently in a fast-changing environment
  • Energized by the opportunities and challenges of working at a small and growing company
SOME TIPS, BEFORE YOU APPLY:

We take this process seriously and hope that you do, too. Here are some tips, as you consider applying:

  • Please review our websites – , , and also (in the pipeline) – before you apply, to get a good understanding of our businesses
  • Be true to yourself. Ask yourself about this job, "Is this what I really want to do professionally?"
  • If you don't see our full application form reproduced on this job board, go to and apply from there.
  • Spare us a cut-and-pasted, recycled cover letter Take the time to provide thoughtful answers to our screening questions.
  • Say it in your own words. Your responses will be more compelling if they came from the heart.

Got any questions? Write to us at:

Know someone who may fit the bill? Please share this job posting with them.

FreeElective is an equal-opportunity employer and complies with applicable laws governing non-discrimination in every location in which the company has facilities. We provide opportunities to all employees and applicants for employment without regard to religion, ethnicity, race, gender, age, marital status, sexual orientation, national origin, or disability. We hire and promote individuals solely on the basis of their qualifications for the job to be filled. We also believe that our associates should be provided with a working environment that enables each associate to be productive and to work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on any of the above demographic characteristics, and we expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere. For more about the company, please visit

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