Demand Generation Marketer

7 days ago


Bengaluru, Karnataka, India verloop Full time
Bengaluru

Work Type:
Full Time


Verloop is looking for an enthusiastic and self-driven individual who is passionate to work at a fast-growing start-up and can handle chaotic situations at times.

We are in the business of selling core-tech machine learning products to non-tech users.

Responsibilities
Create and execute lead generation strategies to support the revenue activities globally

  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Own organic marketing efforts to improve the domain authority. Support growth in organic site traffic and optimize site conversions by closely working with the content, demand & product marketing team.
  • Develop hypotheses and build and execute A/B or multivariate tests for optimization based on key KPI metrics
  • Own Marketing Operations and ensure tech stack is optimized for meeting business goals

Requirements:

  • 6+ years of paid and organic lead generation experience
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing rollup reporting to senior management
  • Experience with research tools including HotJar, CrazyEgg, Freshmarketer, or other similar tools.
  • Strong grasp of ROI with an analytical mind to mine data for insights and generate hypotheses for constant and fast iteration testing.
  • Strong analytical and communication skills


Location
  • Remote


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