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Demand Generation Executive

3 months ago

Bengaluru, Karnataka, India Zycus Full time
Marketing- Bengaluru***
About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades.

Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite.

Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.


Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

  • Zycus is looking for a
-
Assistant Manager-Demand Generation. As a-
), you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success and most other teams within the organization.
  • Product launch drive product launch programs and work with the product management team in planning, release, and gotomarket
  • Manage gotomarket strategies owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
  • Corporate strategy be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customerfacing teams.


 Differentiation Strategy
  • Creating powerful content on competitive differentiation & devise replacement programs.
  • Collaboration working with crossfunctional teams to design and deliver integrated marketing campaigns to drive customer acquisition
  • Build and lead customer marketing programs. Engage in ongoing dialogue with customers.


 Events
  • Participating in various events and organizing round tables and other events for prospect intimacy campaigns


 Demand Generation
  • Work closely with the Business Development and Sales Team right from lead generation to deal closure and provide marketing support at every step


 Market intelligence
  • Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Content creation own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of our products and solutions to customers, prospects, and the sales team


 Analyst relationship
  • Initiating Analyst Relationship programs for Analyst outreach


 Win/ Loss Analysis
  • Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.


 Track business performance
  • Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.

Job Requirement

  • 13 years relevant experience in a SaaS B2B environment
  • Experience in Enterprise Software product marketing required
  • Well versed in best practices in online marketing and marketing automation
  • Had managed demand generation and content marketing programs
  • Knowledge of marketing automation tools like Salesforce, Eloqua, Marketo would be preferred
  • Exposure to working on marketing programs for overseas markets would be preferred
  • Experience in managing a team of at least 12 members
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Should be an MBA graduate from a Tier1 Management School

Why Should You Join Us?- 3. Create an impact and transform your ideas. You will get the opportunity to lead and grow the business.
-
About Us

  • Certinal is a wholly owned subsidiary of Zycus, the pioneer in Cognitive Procurement. A familiar name and market leader with years of experience in managing critical contracts & agreements, Zycus boasts of over Fortune 1000 enterprise clients and deployments of procurement and sourcing suite of products. Digital Signing has always been a focus area for Zycus. Thus Certinal was born with the stated goal of offering a bestinclass Digital Transaction Management solution that will be easytouse, 100% se