Senior Specialist, Marketing Analytics

1 week ago

Hyderabad, Telangana, India Ryan Full time
This position requires a thoughtful, savvy, Advanced Google Certified web analyst to plan and oversee our business intelligence and analytics strategies. This role will work with Ryan's Digital Marketing team to extract, interpret, and report on raw data to derive valuable insights for our internal stakeholders; develop and implement analytics solutions, track key performance metrics to improve business performance and present insights to senior management.

Duties and responsibilities, as they align to Ryan's Key Results

People:

Create a positive team member experience Provides data-driven insights necessary for the Director of Digital Marketing to make informed business decisions on the Firm's digital strategies. Collaborates with internal SEO team to track organic traffic acquisition metrics for target keywords and pages.

Client:

Activates and manages analytics, tagging, tracking, and reporting across web properties. Configures customized analytics reports and dashboards in Google Analytics, Google Looker Studio, Salesforce Analytics Studio, and Salesforce/Pardot/Account Engagement reports. Supports the implementation of effective business intelligence strategies and analytics solutions for paid, owned, and earned channels. Generates reports of findings and presents these to senior management.

Value:

Executes analytics projects to extract, manage, and analyze customer data from multiple applications, ensuring that deadlines are met. Configures UTM tagging for website and paid media performance across channels. Applies statistics and data modeling to gain actionable business insights and boost productivity and revenue. Communicates and tracks key performance metrics across practices and regions. Identifies business opportunities and ensures performance goals are met. Keeps abreast of industry best practices and policies. Enforce company policies and procedures to ensure quality and prevent discrepancies. Other duties as assigned.

Education and Experience:

3 - 5 years' experience in a Web Analytics position or similar role required.

Excellent communication and presentation skills. Results-driven and able to handle multiple projects and deadlines simultaneously. Strong interpersonal and time-management skills. Ability to foster relationships with staff across departments Must be comfortable managing relationships with stakeholders across the company and expectations for deliverables Attention to detail with a high degree of accuracy on work output

Computer Skills:

To perform this job successfully, an individual must have:

Expert knowledge of Google Tag Manager. Expert knowledge of Google Looker Studio. Familiarity with other analytics tools such as Salesforce B2BMA is a plus. Proficient in Microsoft Office Suite, Pardot, and Salesforce. Proficient in business intelligence tools, software, and dashboards.

Certificates and Licenses:

Valid driver's license required. Expert knowledge of Google Analytics (advanced certification is preferred).

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Work Environment:

Standard indoor working environment. Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, developers, and clients also necessary. Frequent long periods of sitting while working at computer. Travel requirement: less than 25%.

Equal Opportunity Employer: disability/veteran

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