CDP Tech Lead

2 weeks ago


Thāne, Maharashtra, India dentsu Full time
Company Description

Merkle

, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Job Description

Job DescriptionExperience :

  • 8 YearsMust Have Skills :Experience in Leading Customer Data Platform related developmentData integrations/transformation on large data setsExperience with APIs (REST, Open APIs, CURL)
Data analysis, ingestions, modelling and mappingExperience on unstructured data using JSON/Parquet file formatGood to Have Skills :

Understanding of CCPA, GDPR and other Data Protection Actsclient facing experienceExperience with Reporting TechnologiesExperience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360Big Data ETLsRoles & Responsibilities :Leading the team in implementation of technical solutions and driving proof of conceptsReponsible for building data model based on the gathered requirements and data architecture.

Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etcResponsible for data extraction/outbound dataflows to reporting tool, other adobe product or 3rd party systemReponsible for working on defined business rules/transformations/BRDsColloborate with internal teams to develop solutions for CDP platform for marketing activation use cases.

Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrationsShould be able to define segments and orchestrate customer journey based on the BRD

Qualifications

Certification on Any Customer Data Platform/Master Data ManagementData Engineering related Associate certification
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