Online Business Manager
1 week ago
Position Overview:
AVP - Online Business, you will be responsible for developing and executing strategies to acquire new clients interested in mutual funds through online channels.
You will focus on building and scaling online distribution channels, drive marketing campaigns, and lead funnel conversion. You will be responsible for building AUM and overall revenue. Your role will play a pivotal part in driving our online mutual fund sales and revenue growth.Key Responsibilities:
- Develop annual business and marketing plans for mutual fund products targeting existing and new market segments.
- Lead mutual fund customer acquisition via online channels, partnerships, referral programs, and alliances.
- Drive overall revenue and growth in Mutual Fund AUM and SIP numbers.
- Collaborate with marketing to execute impactful online initiatives and refine digital channels.
- Create compelling content to educate potential clients about mutual funds and investment benefits.
- Oversee lead generation and conversion processes, analyzing data to enhance acquisition strategies.
- Monitor KPIs related to online mutual fund acquisition for transparency and accountability.
- Stay updated on industry best practices and emerging trends to foster innovation.
- Collaborate with cross-functional teams for consistent product launches and enhancements.
- Monitor market trends and competitors' strategies to maintain a competitive edge.
- Ensure ongoing product delivery and relevance of Mutual Fund app.
- Address customer issues promptly to maintain high satisfaction levels.
- Adhere to operational processes and compliance norms diligently.
- Promote cross-selling initiatives to enhance customer experience and increase revenue streams.
- Strong business manager with 8-10 years of relevant experience of online client acquisition, digital marketing and revenue generation.
- Master's degree in Marketing, Business, or Finance from a reputed University.
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