Assistant Marketing Manager

2 weeks ago


Bengaluru, Karnataka, India redBus Full time

Key Responsibilities:

  • Innovative Marketing Techniques: Develop and implement unique marketing strategies consistent with redBus India's brand and marketing goals.
  • Campaign Planning & Execution: Strategize, execute, and monitor marketing campaigns across digital, ATL (Above The Line), and BTL (Below The Line) media platforms.
  • Media Strategy & Implementation: Transform brand objectives into detailed media strategies and go-to-market plans. Collaborate with media partners using a digital-first strategy for effective plan execution and optimization.
  • Market Analysis: Conduct detailed analysis on market trends, target audiences, competitors, and consumer behaviors to enhance engagement and drive conversions.
  • Partnership with Agencies & Influencers: Engage closely with external agencies, influencers, and content creators to ensure successful campaign implementation and enhance brand visibility.
  • Campaign Evaluation & Enhancement: Assess and refine campaign spending to meet revenue expectations and improve media, brand, and business performance.
  • Execution Excellence: Collaborate with agency, revenue, and brand teams to monitor and report campaign outcomes. Conduct thorough analyses before, during, and after campaigns to evaluate ROI against established KPIs.
  • Efficient Task Completion: Ensure swift completion of critical tasks.
  • Negotiation Proficiency: Display strong negotiation skills with vendors to ensure high quality, timely delivery, and cost efficiency.
  • Vendor Oversight: Track and manage all vendor invoices and payments, ensuring both pending and completed transactions are handled efficiently.
  • Collaboration with Creative Team: Coordinate with the in-house creative team to produce artwork for collateral and campaign materials effectively.
  • Marketing Planning & Initiatives: Lead marketing planning and calendar activities, supervising activations across various media channels.
  • Cross-Functional Cooperation: Engage with multiple stakeholders across functions like Product and Supply teams to ensure comprehensive support in strategy execution.

Educational Qualification:

  • MBA in Marketing from a Top-tier Business School

Required Experience:

  • 2-4 years of relevant experience in overseeing marketing campaigns from start to finish. Previous experience in a modern startup, consumer technology, or other B2C sectors is preferred.

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