Head Marketing

2 weeks ago

Gurgaon, Haryana, India Michael Page Full time
Opportunity to lead marketing function in a growing healthcare retail giant Opportunity to grow the brand extensively on digital channels

About Our Client

Our client is one of the oldest and renowned organisation in the health care services as well as consumer space. They are known for niche portfolio across both products & services and are now on a growth trajectory of increasing the brand visibility through extensive marketing activities.

Job Description

Reporting directly to the CEO, your responsibilities would include the following:
Demand Generation
o Generating demand for products & services offering among the ideal target groups based on the business goals of the organisation.
o Translating business goals and market insights into effective marketing strategies and campaigns that deliver measurable impact on both brand (Awareness/Consideration scores)
o Oversee the development and execution of new marketing channels to unlock growth

Driving growth marketing experiments and initiatives to validate and scale effective strategies. Analyzing and interpreting growth marketing metrics to identify trends, patterns, and areas for Leading a high-performing team to create and implement strategic marketing initiatives across improvement. Translating growth insights into actionable recommendations to drive business growth various marketing functions including performance marketing, social media marketing, partnerships, ATL & BTL. Taking ownership of our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing. Strategizing the right mix of offline and online marketing activity to get the maximum ROI.

Social Media Marketing

Building and growing key social media platforms. Tracking and growing key metrics on social media platforms. Tracking revenue & organic reach generation through proper tracking. Building a strong community around the brand via Facebook Groups & other channels. Using content to build a strong top-funnel for the brand across channels & regions. Using content as a key awareness driver for the brand.

Branding & Communications

Being the Brand custodian, driving all aspects of brand management viz. thought leadership on the brand architecture. Ensuring brand guidelines being followed in creatives across every single touch-point of the brand packaging, social media, online-offline promotional material, etc. Creating a unified & consistent communication plan to reach the consumer, in line with brand perception & values.

Others:

Handling PR activities for the organisation Guiding the day-to-day activities of the marketing team

The Successful Applicant

12-15 years of experience Entrepreneurial mindset - High Ownership - Ability to multi-task, and get things done. Strong creative vision and ability to translate brand strategy into compelling campaigns online and offline brand marketing campaigns is a big plus. Excellent communication and writing skills. Ability to work independently and as part of a team. Strong analytical and problem-solving skills The person should be extremely focused on metrics, analytics and data-driven to ensure that the customer/brand experience Strong focus on Return on Investments (ROI) on brand /promotional spends.

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