Head - Corporate Marketing - Sun Pharma LaboratoriesLtd

1 week ago


Mumbai, Maharashtra, India Precision Hire Solution Full time
Title:Head Corporate MarketingDate: May Location: Sun House Corporate OfficeCompany: Sun Pharma Laboratories Ltd

Position:Corporate Marketing & Branding Head

The individual would be responsiblefor setting up corporate marketing function for Sun Pharma& plan related activities/campaigns to strengthen corporatebrand equity not just in India but globally. This is a leadershipposition thatll involve development of strategic communication plan& ensure implementation through a team. He/she will bereporting directly to the CEO India Business. This role will not bean individual contributorrole.

Criticaloutcomes of thisrole:

StrategicInsight Development

  • Liaise withmarket research agencies to discover consumer insights forcorporatecommunication
  • Conductregular assessment of stakeholder experience across varioustouchpoints
  • Translatecorporate philosophy & strategic direction intocommunicable plans

CorporateCampaign Design & Deployment

  • Develop corecommunication ideas/concepts for ATL
  • Manage communicationagencies for content creation & digital marketing
  • Develop annual brand plan& ensure media planning

CorporateDigital Assets

  • Custodian ofcorporate websites & social media handles
  • Design & developdigital activations with corporate messaging

CorporateActivations

  • Identifyopportunities for corporate branding within existing activations
  • Develop new brandproperties that help strengthen Sun Pharmas corporate brand imagery
  • Ensure crossfunctionalintegration for adoption of corporate branding guidelines acrossthe organization

Corporate BrandAssets

  • Owner ofcorporate brand logo; develop brand guidelines
  • Ensure compliance ofcorporate brand guidelines in all marketing & packagingmaterial

Background:

  • Minimum18 years of professional experience in building & scalingup corporate brands
  • Strong PR experience in aleadership role will be preferred
  • Proven track record inmanaging largebrands
  • Played an activerole in formulating corporate communicationsstrategy
  • EducationalQualification: MBA (PremierBSchools)
Thisjob has been sourced from an external job board.
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