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Performance Marketing Specialist

3 months ago

Delhi, Delhi, India GenY Medium Full time

JOB TITLE:
Performance Marketing Specialist

About the Company:
GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands – online.

Our team combines the three essential skills to excel at performance marketing:

Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands.

The good news is that we are growing – and fast Read more about the company at

Job Summary:


This role provides digital media recommendations and solution to problems of clients both internal and external, prepares and implements media plans and other deliverables.


Job Responsibilities:
Create and execute strong digital media recommendations with supporting validation
Develop and execute media plans
Oversee buys, analyze campaigns, and change recommendations to maximize performance
Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
Manage maintenance and changes to media plans
Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests
Manage the testing, QA, QC, and debugging of analytical/tagging code
Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared
Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance
Take responsibility for ensuring projects are delivered on time and within budget
Communicate with clients about projects both remotely, and in-person

Skills Required:
Ability to manage team
Strong quantitative and analytical skills
Solid understanding of mathematical concepts
Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
Understanding of media concepts and terms, creative and budget requirements
Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
Knowledge to implement confidently and accurately via Google Tag Manager
Adding pixels such as AdWords, Google Analytics, floodlights, etc.
Must be able to test and validate analytics code
De-bugging and identification of problems is essential
High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms
Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM
Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
Solid understanding of event tracking and how this can be used effectively
Understanding of iOS / Android app tracking
Ability to create clear and insightful reports using data from Google Analytics and other data sources
Comfortable with the Google Analytics API
Experience with Data Studio, Tableau and other 3rd party visualization tools
Excellent Excel skills are an advantage
An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:
Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience
2 to 3 Years of experience into digital marketing analytics and marketing automation
Experience in an agency set up would add value to the role