![Tatvic ®](https://media.trabajo.org/img/noimg.jpg)
Campaign Manager
2 weeks ago
5+ years - 3 years
Mandatory Skills:
DV360, Google Ads, Meta Ads Primary Outcomes:
PLANNING:
Understand the marketing objectives of the client and define the campaign Goal / KPI.
Prepare a campaign plan to achieve the campaign Goal / KPI and take sign off on the same by the client.
TRAFFICKING:
Traffick/execute the campaign plan in Advertising platforms with predefined KPI goal set as campaign performance goal and deliver the KPIs that were planned (& agreed)
SYNCHRONIZATION:
Maintain Daily/Weekly communication with POC as well as Internal Team to highlight changes in campaign goal / KPI and shared campaign dashboard with the client.
OPTIMIZATION:
Build Learning framework by documenting the changes done for achieving the campaign goal / KPI and record the impact of each change in project management tool.
Job Description:
Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.
Collaborating with other internal teams to get implementation of tracking mechanism completed Perform client account management responsibilities associated with display/ True View/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals Generating relevant reports at three stages of the campaign - Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting Keep the promises made to the customer in terms of deliverables.
Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer.
Design and implement the planned campaign to achieve the customer KPI.
Implement the campaign by ensuring traffic (Campaign Trafficking) Keeping the floodlight implementation at the correct trigger points to get the data Deep analysis of the data & optimizing campaigns Report the results to the customer Keep the customer updated and aware of the progress.
Communicate to keep customer sentiment high Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager , Facebook Ads, Instagram Ads, Google Ads & GA4.
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