Senior Marketing and Communication Executive

2 weeks ago


Bengaluru, Karnataka, India Safran Data Systems India (Captronic Systems) Full time

Education:
MBA in Marketing ( BE/BTECH and MBA in marketing will be highly preferred)Experience :

4-6 YearsJob Role :


Develop and execute comprehensive content marketing strategies tailored to the Aerospace and Defence domain, including blogs, whitepapers, case studies, and more.

Create engaging and compelling digital marketing campaigns to target key stakeholders within the industry, utilizing channels such as social media, email, and online advertising.

Collaborate with the sales and technical teams to develop marketing collateral and sales enablement materials that effectively communicate the value proposition of our products and services.

Monitor and analyze marketing performance metrics, including website traffic, email open rates, and social media engagement, to optimize campaign effectiveness and drive continuous improvement.

Stay abreast of industry trends, market dynamics, and competitor activities to inform marketing strategies and identify new opportunities for growth.

Leverage marketing automation tools and CRM systems to streamline workflows, manage leads, and track campaign ROI.Deliver engaging presentations to internal stakeholders and external clients, effectively communicating marketing strategies, campaign results, and recommendations for improvement.

Create and monitor some critical communications to internal and external stake holdersKRA :
Expert in MS Office , Photoshop, Adobe Illustrator,Expert in Technical Content Writing, Analytics tools like Google AnalyticsDesired SkillsExpert in using AI tools like ChatGPT,Should have Excellent communication and presentation skills, with the ability to articulate complex concepts in a clear and concise manner,Should have Strong understanding of marketing analytics, with the ability to interpret data and draw actionable insights to drive decision-making,Experience with marketing automation platforms (e.g.

, HubSpot, Marketo) ,Soft Skills:
Creative thinker with a strategic mindset and a passion for innovation.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Proficiency in English language, French (will be added advantage)

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