Performance Marketing Executive

1 week ago


Kota, Rajasthan, India ALLEN Career Institute Full time

Job Profile - Performance Marketing Executive:

Expertise Area:

Performance Marketing (Digital)**:

Job Location:

Kota, Rajasthan, India**:

Job Roles and Responsibilities:

  • Translate business goals into efficient Performance Marketing & Brand Development strategies and drive growth.
  • Planning & budgetary control of all digital channels
  • Drive innovation in the marketing campaign to increase performance & brand building on digital platforms.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
  • Collaborate with internal teams to create and optimize user journey, experience and work flows.
  • Establish and monitor performance benchmarks and media cost with agencies.
  • Own endtoend execution, measurement, reporting and optimization of campaigns with goals to increase transactions, new users, acquired via AdWords.
  • Execute strategies for keyword opportunities, campaign structuring, targeting across Search and other facets of paid search in accordance with business goals.
  • Improve quality score of ads on google and optimize campaign structure.

Job Requirements and Qualification:

  • Master's degree /Specialization in Marketing or relevant field.
  • Proven 1+ years working experience in EdTech Digital Marketing.
  • Working knowledge of website analytics tools and Ad serving tools.
  • Excellent communication and organizational skills.
  • Solid understanding of HTML and CSS.
  • Understanding of Google Analytics, SEM, SEO, Google PPC, Facebook Retargeting, Facebook Pixel and Business Management experience.
  • Indepth knowledge of various social media platforms, best practices and website analytics.


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