Marketing Executive

2 weeks ago

Bengaluru, Karnataka, India INCEPBIO PVT LTD Full time

Job Title:
Marketing Executive

Overview:

Key Responsibilities:

- _
Offline Marketing:_

  • Plan, execute, and analyze offline marketing campaigns, including print, radio, TV, events, and direct mail.
  • Collaborate with creative teams to develop compelling offline marketing materials such as brochures, banners, and promotional items.
  • Build and maintain relationships with traditional media outlets, negotiating advertising placements and ensuring maximum visibility.
- _
Digital Marketing:_

  • Utilize digital marketing knowledge to enhance overall campaign effectiveness.
  • Manage social media platforms, ensuring consistent brand messaging and engagement.
  • Analyze digital marketing metrics to measure the success of online campaigns and identify areas for improvement.
- _
Market Research:_

  • Stay abreast of industry trends and competitor activities to identify opportunities for growth.
  • Conduct market research to understand customer needs and preferences.
- _
Collaboration:_

  • Work closely with crossfunctional teams, including sales, product development, and creative, to align marketing strategies with overall business objectives.
  • Collaborate with the digital marketing team to integrate online and offline strategies for a cohesive brand presence.
- _
Budget Management:_

  • Develop and manage marketing budgets for offline campaigns, ensuring costeffectiveness and maximum ROI.
  • Monitor and report on the performance of marketing campaigns, adjusting strategies as needed.
- _
Brand Management:_

  • Uphold and enhance the company's brand image through consistent messaging and visual identity in offline channels.
  • Ensure all marketing materials adhere to brand guidelines.
- _
Event Management:_

  • Organize and coordinate events, sponsorships, and partnerships to increase brand visibility.
  • Evaluate the success of events and provide recommendations for improvement.
- _
Communication Skills:_

  • Communicate effectively with internal teams, external partners, and vendors to ensure smooth execution of marketing initiatives.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 25 years of proven experience in marketing, with a focus on offline strategies.
  • Strong understanding of digital marketing principles.
  • Excellent communication, organizational, and project management skills.
  • Analytical mindset with the ability to interpret data and make datadriven decisions.
  • Creativity and innovation in developing marketing campaigns.
  • Proficiency in Microsoft Office and marketing software/tools.

Location:

Bangalore - Karnataka
-
Call Directly to HR: _

Job Types:
Full-time, Fresher

Salary:
From ₹20,000.00 per month

Benefits:

  • Food provided
  • Health insurance
  • Provident Fund

Application Question(s):

  • Do you have Knowledge in Digital Marketing?
  • Experience in Offline marketing / Online Marketing?

Education:

  • Bachelor's (preferred)

Experience:

  • Marketing: 1 year (required)
- total work: 1 year (preferred)

Speak with the employer

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