Senior Analytics Consultant

2 weeks ago


Bengaluru, Karnataka, India WELLS FARGO BANK Full time

About this role:
Wells Fargo is seeking a Senior Analytics Consultant

In this role, you will:
  • Monitoring and troubleshooting ~35 tag types and 1,000's of individual tag triggers which provide data to Marketing Sales Platforms for analytics, audience identification and segmentation and optimization of Paid Media marketing dollars
  • Enforce and establish best practices related to data quality and governance via tag maps & campaign matrices with thorough documentation
  • Gather tagging requirements for new digital experiences and perform site audits on existing experiences to understand tagging footprints
  • Provide implementation support and configuration of tag management systems
  • Collaborate with developers and stakeholders to improve tracking ability for tags and analytics

Required Qualifications:
  • 6+ years of tag management experience in Google Tag manager, Tealium iQ or Adobe Launch
  • 3-5 years of SQL/SAS experience
  • Strong quantitative and qualitative analytical skills
  • Experience in gathering, analyzing and interpreting large datasets
  • Ability to identify inefficiencies and opportunities to improve the process
  • Excellent communication skills and ability to convey complex topics in an easy to understand manner
Desired Qualifications:
  • Expert level hands-on experience with tag management solutions; Tealium, Google Tag Manager, Adobe Launch
  • Proficiency with common web analytics solutions; Google Analytics, Adobe Analytics and Customer Journey Analytics
  • Familiarity with JavaScript and HTML scripting
  • Experience with workflow tools JIRA, Aprimo or similar project management tools
  • Excellent verbal, written, and interpersonal communication skills
  • Willingness and aptitude for learning with a strong drive for continuous improvement
Exceptional problem-solving/troubleshooting skills.

Strong analytical skills with high attention to detail and accuracy.
Candidates applying to job openings posted in US:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada:

Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .Drug and Alcohol PolicyWells Fargo maintains a drug-free workplace.

Please see our Drug and Alcohol Policy to learn more.

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