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DM/MGR - Consumer Research & Advance Study Projects
2 weeks ago
JOB ROLE
Handling Consumer Research & Advance Projects
JOB RESPONSIBILITY
· Planning, execution & reporting of consumer studies
· Detect any market opportunities enabling new product introduction in order to achieve company's sales target.
· Market trend analysis, price positioning study & primary & secondary data analysis
· Conversion of consumer's voice to technical needs & assessment
· Analyzing trends in Global and Indian market, Consumer latent need understanding to support short term & long term product proposals
· Building up product concepts in line with MSIL plan & competition approach
COMPETENCY REQUIRMENTS
TECHNICAL / FUNCTIONAL
BASIC UNDERSTANDING OF
· Automotive industry, vehicle segments, Indian customers understanding and competition scenario.
· Model development process / Timelines.
· Expertise in MS office (PowerPoint, Word, Excel) Tools
· Tools for consumer research
BEHAVIOURAL
· Excellent presentation & communication skills
· Self-driven, eager to learn and result-oriented.
· Well organized, highly motivated and able to work cross functionally.
· Good problem-solving and analytical skills
· Managing & working with CFT
· Multi-tasking skills
SPECIFIC EXPERTISE FOR FUNCTIONAL AREA
BASIC KNOWLEDGE OF
· Emerging Trends in Product, body type, technology, design etc.
· Vehicles segmentation understanding, Data analytics, Consumer voice translation to technical parameters.
· Excellent presentation & communication skills
EDUCATIONAL BACKGROUND
BE / B.Tech/ M Tech with MINIMUM 60% marks or Equivalent
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