Lead - Product Marketing

1 week ago

Mumbai, Maharashtra, India Zaggle Full time
Lead - Product Marketing

Zaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are form-factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc. issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others. Our platform solutions are sector-agnostic, and our network of corporate customers covers the BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure, and Automobile industries, among others. Some of our well-known customers include TATA Steel, Persistent Systems, Toshiba, Inox, Pitney Bowes, Wockhardt, PCBL (RP – Sanjiv Goenka Group), and Greenply Industries to name a few. Job Responsibilities:
  • Responsible for owning all the product marketing initiatives across existing and emerging categories for Zaggle.
  • Liaise with Internal stakeholders to drive revenue metrics for Existing and new customers through Up sell & Cross Sell.
  • Strategizing & Executing Segmentation strategies for revenue growth.
  • Be the voice of the customer by owning consumer inputs across all touchpoints.
  • Conduct regular research from time to time to obtain product feedback and translate them to actionable insights.
  • Liaise with product team for new product GTM, owning the product marketing calendar and regular tracking & reporting.
  • Generating business from Corporates by selling the expense management system which help the organization to track the expenditure within the organization.
Qualification: Post Graduate / MBA in Marketing Reporting Matrix: Chief Marketing Officer Must Have's:
  • Minimum 8-10 years of proven Product Marketing Experience across B2B or B2B2C companies.
  • Strong analytical and problem-solving skills.
  • Hands-on with Omni channel marketing tools, analytics, and CRM platforms.
  • Exposure to FinTech OR Consumer Services preferred.
  • Ownership and ability to liaise with senior product leaders to translate.
  • Effective communication skills.
Personal Attributes:
  • Excellent People Management.
  • Bold, ambitious & go-getter.
  • Analytical & Solutioning mindset and number driven.
  • Ownership.
  • Excellent networking and relationship-building skills.
  • Customer service orientation – Value-based.
  • Ability to work in a high-energy, fast-paced environment.
  • Can carve their path.

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