Brand Marketing Executive

1 week ago

Bengaluru, Karnataka, India Hero Moto Corp Full time
»

Date:9 Feb 2024

Location:
Gurgaon, KA, IN, 560038

Company:
Hero Motocorp

Function

  • Emerging Mobility Business Unit
    Pay Band
  • E4 to M2
    Role
  • As a Brand Marketing Executive, you'll be a part of EMBU and will report to Brand Experience Manager
    A purpose driven role for you
  • The brand executive implements plan and initiatives relating to the brand, customer experience and loyalty. He/she is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation.
    A Day in the life
  • Implement the Area Activation Strategy by implementing key marketing programs: quality activations, lead generation programs, track competition, develop indepth regional market feedback mechanism and suggest action plans.
  • Will need to perform worldclass onetoone and onetomany interactions with the target audience consumers and other influencers; vendors and related stakeholders.
  • The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will need to be created, presented and execute as per plan.
  • Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills.
  • Key measurement criteria for the impact of activities will be % of incremental growth over other towns,
  • Communicate with on boarded partners, and create a regular interaction flow.
  • Set goals for the partners, do periodic reviews of their goals and assist them in achieving their goals.
  • Empower the partners and build an extremely strong community of active partners.
  • Create, maintain and update the database of current partners and those in the activation pipeline.
  • Ensure partnerdriven consumer growth and handle all supportrelated issues of the partners and redirect them accordingly.
  • Stay informed about competing products and services.
  • Learn from partner interactions leading to better understanding and expansion on top of the funnel.
  • Establish communication with the partner network using various channels offline/online and identify the training needs.
  • Learn from the partner interactions leading to better understanding and expansion on top of the funnel.
    Academic Qualification & Experience
  • University Graduate in any discipline
  • Having 5+ years of experience in managing BTL/demand generation activities through distributors, dealers and agency partners.
    Technical Skills/Knowledge
  • Sector, market, customer and competitor understanding
  • Customer Relationship Management
  • Prospecting and pipeline Management
  • Business and Market understanding
    Behavioural Skills
  • Sales Promotion & Business Development, third party people management and leading teams.
  • Excellent stakeholder management skills.
  • Deep understanding of business processes, managing finances and their accounts with partners.
    What will it be like to work for Hero
  • As the
    world's largest manufacturer of motorcycles and scooters for the last
    22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by
    110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cuttingedge future of mobility, pushing frontiers of innovation and aiming for the very best.
    Choose to be with the best, choose to be your best.

About Hero

  • Headquartered in New Delhi (India), Hero MotoCorp is the
    world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and ecofriendly mobility solutions for its millions of customers around the world.
  • Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in
    47 countries across Asia, Africa, Latin America and the Middle East.
  • We have achieved the coveted milestone of
    110 million cumulative production and sales since inception. Aligned with its Vision
    "Be the Future of Mobility", Hero MotoCorp plans to achieve its next
    100 million sales by 2030.
  • We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight 'green' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
  • Hero MotoCorp is the preeminent leader in the Indian twowheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.
  • In 2022, Hero

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