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Digital Marketing Specialist

3 months ago

Gurgaon, Haryana, India The Socialaire Full time

NOTE: Must have agency experience and working knowledge of Google ads, Facebook ads and SEO.

Skillset:Knowledge of Facebook paid media marketing, google adwords, display, google shopping, data analysis and should knowledge of the tools like google analytics, webmasters.

Job Description:

  • Creating and executing a paid media marketing strategy & execution plan
  • Developing and managing digital prospecting and re-marketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, optimisation for key traffic, engagement & conversion KPIs via paid, organic & own media channels
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Work with Designers to optimize banners, etc. for key data capture & optimization of campaigns
  • Work directly with marketing managers & heads to communicate results and opportunities within paid search and display efforts to the client
  • Knowledge of Shopify and wordpress
  • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients

Key Requirements

  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • Ecommerce sales and lead generation experience is mandatory with case studies to back
  • You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
  • Facebook, Instagram and Google promotions expertise is must
  • 1+ years of dedicated, full-time experience in performance marketing.
  • Expertise in scaling up performance marketing campaigns across key channels - Google Ads (Google Search, Google Discovery, Youtube, Google Display), , Instagram, Facebook, and other key channels.
  • Expertise in owning the entire funnel for performance marketing - setting targets, defining resource needs, interacting with design and creative teams for campaigns, drawing insights from the sales process, laying the foundation for the analytics & campaign structures, managing budgets, and reporting to leadership.
  • Knowledge of Shopify and wordpress

Work from office only

  • Send in your resume at