Senior Brand Manager

1 week ago

Gurgaon, Haryana, India Urban Company Full time

About Urban Company

Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting , which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this.

Urban Company is India's largest AC servicing company - and India's largest chain of salons for women. With presence in India, UAE, Singapore,Urban Company is already India and the UAE's largest home services company.

Meet the team :

Founding Team

  • Abhiraj Singh Bhal: BCG, IIM Ahmedabad, IIT Kanpur
  • Varun Khaitan: BCG, Qualcomm, IIT Kanpur
  • Raghav Chandra: Twitter, University of California Berkeley

Investors

Tiger Global, SAIF Partners, Accel, Bessemer Venture Partners, Vy Capital, Steadview Capital and the family office of Mr. Ratan Naval Tata

UC Marketing Team

  • Rahul Teotia, VP, Marketing (Ex-BCG, IIM I Gold Medal)
  • Sugandha Gupta, Director Marketing (Ex-Reckitt, Ex-Pepsico, MDI)
  • Divya Jain, Director Marketing (Ex-Philips, Ex-ConAgra)
  • Tanya Sharma, Associate Director, Marketing (Ex-Samsung, ISB)
  • Shubhi Dangi, Associate Director, Marketing (Ex-ITC, IIM-L)
  • Tanya Singh, Senior Manager, Marketing (Ex-Udaan, ISB)
  • Tarun Menon, Director Marketing (Ex-Uber, Ex-WPP)
  • Tarun Saxena, Director Marketing (Ex-Ipsos, Ex-Nielson, MICA)

UC Business & Tech Team

  • Aayush Agarwal, VP Business (Ex-BCG, IIM-B, IIT-KGP)
  • Shubham Mittal, Business Head (Ex-Paytm, IIT-R)
  • Anirudh Bagla, EIR (Ex-ITC, IIT-R)
  • Kanav Arora, Engg Head (Ex-Microsoft, Ex-Amazon, Berkeley)
  • Vaibhav Choubey, VP, Product (Ex-BCG, IIM B, Ex-ITC, IIT D)
  • Ila Aggarwal, VP - Engineering (Columbia MS)
  • Rishabhdhwaj Singh, VP - Engineering (Ex-Flipkart, IIT KGP)
  • Amit Das, SVP Design (Ex-, Ex-Cuddle-AI)

Recent Marketing work

  • Endeavoured to create a conversation around dignity of labour for their professionals: Choti soch, Chota Kaam
  • Sarabhai Vs Sarabhai Campaign for NATIVE RO: I will explain, Rosesh Poem, Be honest
  • Wall Panel with Mona Singh:Mona singh home makeover
  • Integration with TVF: Very Paarivarik

What will you do?

Are you ready to shape the future of a dynamic business unit? As a Senior Brand Manager at UC, you'll be at the helm of driving growth and steering business success. Collaborating with diverse teams and agency partners, you'll craft and execute strategies that propel our brand forward. With a diverse portfolio of marketing projects, you'll showcase your leadership prowess while delving into consumer insights to unlock the next level of growth.

Here's what you'll do:

A. Crafting Solutions:

  • Product/Offering: Pioneering new service offerings that resonate with our target audience. From introducing new service innovations like smart face analysis to recommend facials, to reimagining the complete service itself like video consulting for Appliance Repairs, you'll lead the charge in driving product evolution.
  • Price: Determining optimal pricing strategies to maximize revenue while staying competitive. Whether it's analyzing cost structures or benchmarking against rivals, you'll ensure our pricing reflects value and drives profitability
  • Packaging: Crafting a compelling store front (In App flow) experience that address consumer queries and showcases our brand's essence

B. Overcoming Deployment Challenges:

  • Proposition: Articulating the unique value proposition that sets us apart from the competition. By understanding consumer insights and structuring persuasive messaging, you'll drive consumer engagement and loyalty.
  • Place: Working closely with cross-functional teams to strategically align supply with demand across key markets to optimize business growth. Ensuring a seamless match to ensure you deliver on the category annual operating goals.
  • Promotions: Strategically allocating marketing resources across a blend of online and offline channels. Leveraging insights to deploy budgets effectively, explore strategic partnerships and maximize brand awareness and consideration.

Who should apply?

  • You get energy from talking to customers, empathizing with them, and truly understanding their problem
  • You don't assume you know the answer, you ground everything in data and voice of customers
  • You think bold and big, you think of the long term answer, no short term hacks
  • You care deeply about your product, giving your stamp on anything, you have a high bar on everything you touch
  • Go-getter attitude and willingness to be hands-on
  • Strong ability to communicate and work collaboratively with others.

What can you expect?

  • A phenomenal work environment, with huge ownership and growth opportunities
  • Massive, and direct impact of the work you do on lives of people
  • A high performance, high velocity environment at the cutting edge of growth
  • Rubbing shoulders with some of the smartest folks in the ecosystem
  • A culture of 'doers' and not one of 'approvals'
  • Strong ownership expectation and freedom to fail

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