Associate Marketing Director

Caring for the world one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science bringing creative ideas, products, and services to advance the health and wellbeing of people. Every day our more than 130,000 employees across the world are blending heart, science, and ingenuity to profoundly change the trajectory of health for humanity.

At Johnson & Johnson Medical Devices Companies, we are using our breadth, scale, and experience to reimagine the way healthcare can be delivered and help people live longer, healthier lives.

In a rapidly changing environment, we are making connections across science and technology to combine our own expertise in surgery, orthopedics, vision, and interventional solutions with the innovative ideas of others to design and deliver physician and patient-centric products and solutions.

As pioneers in medical devices, we continually focus on elevating the standard of care, working to expand patient access, improve outcomes, reduce health system costs, and drive value. We create patient-centered healthcare to help the patients we serve recover faster and live longer and more vibrantly.

Position Title: Associate Marketing Director JOINTS RECONSTRUCTION MITEK SPORTS MEDICINE and Digital Surgery

Role Type : People Manager

Department Name / Franchise: DePuy Synthes JOINTS RECONSTRUCTION MITEK SPORTS MEDICINE and Digital Surgery

Sector: MedTech

Position Location: Mumbai

Reports to (Title): Business Unit Head DePuy Synthes JOINTS RECONSTRUCTION MITEK SPORTS MEDICINE and Digital Surgery

Business Overview:

In collaboration with clinicians and healthcare experts around the world, DePuy Synthes JOINTS RECONSTRUCTION MITEK SPORTS MEDICINE and Digital Surgery develops innovative technologies and solutions to help address some of the most pressing health challenges of our time in orthopedic specialties such as Hip & Knee Joints arthroplasty sports arthroscopic procedures.

Patient care is never one-size-fits-all. Every person has different needs, so we innovate accordingly. We develop surgical and enabling solutions that center on the unique journey of every patient and help to discover more efficient, groundbreaking pathways to mobilize patients, providing a better quality of life.

Our healthcare partners need a wide range of solutions to treat their patients. We look beyond traditional surgery to ensure healthcare professionals have every option available. We explore and develop treatment options and enabling technology for improved clinical outcomes; our goal is to equip teams with the tools they need to make a difference.

Role Overview:

Responsible for executing a strong marketing model for JOINTS RECONSTRUCTION MITEK SPORTS MEDICINE and Digital Surgery, the business unit focuses on sustainable, compliant growth consistent with the CREDO company policy and business goals. The expectation is to deliver top-line and GP growth by driving marketing excellence, developing the capability of the marketing organization, and building for scale by focusing on customer needs in specific surgical specialties, utilizing internal synergy and external partnerships through new GTMs and digital pathways in line with J&J's MedTech ambition. If you are someone who loves inspiring and instilling marketing conviction in large teams, wants to solve business problems, really owns customer care, and is constantly looking for insights to improve customer experience through structured implementation of strategies, you should consider this role. No one works with infinite resources, so you are expected to drive marketing operations efficiently. You are expected to work closely with various enabling functions to drive the business forward. As you focus on delivering results, you need to concentrate on the long-term vision for the organization.

Illustrative Responsibilities:

Business Financial Results

• Deliver the assigned business revenue and GP plan for the business monthly, quarterly, and annually
• Understand customers' needs and market potential and set direction, strategies, and plans to expand the market and realize its potential
• Analyze business KPIs, including movement to advanced product mix to proactively identify marketing opportunities and risks, reprioritize resources with one's marketing team, supply chain, sales leadership, and finance to maximize opportunities
• Partners with regional teams & JJ MedTech global teams to develop a long-term growth roadmap for India and South Asia, supported by an investment model which drives profitable growth efficiently, effectively, and sustainably
• Ensure effective implementation and execution of policies and plans to direct the growth of the business unit and to achieve both long-term and short-range objectives through various marketing strategies and methodologies

Critical job capabilities

• Key surgical specialty-based marketing for enhanced reach
• Drive collective strength of DePuy Synthes power brands and market equity Joints, Digital Surgery, and Sports medicine
• Build synergies to maximize reach and increase contribution from new GTMs, Channel Expertise, internal and external partnerships
• Develop marketing models with KPIs for evaluating the performance of marketing initiatives by benchmarking competitive activities
• Shape the market for focused surgical needs with market access tools
• Drive data-based marketing interventions with financial acumen & market intel
• Strong digital marketing capability for across orthopedic product and procedures though patient/customer insight marketing to enhance communication and reach more patients, developing new innovative pathway

Customer Satisfaction

• Develop and maintain strong relationships with all levels of customers to achieve high levels of customer satisfaction. Research and identify key customer critical success factors as a basis for identifying innovative opportunities that will deliver improved customer business performance and healthcare outcomes
• Work closely with sales team to engage with KOLs as customer-focused advocates, change agents in developing a Customer Value Proposition Framework and optimal Professional Education engine & CRM Approach based on a strong understanding of market dynamics, competitive landscape, new growth opportunities, and Professional insights

Internal Business Processes

• Manage internal relationships and processes enabling flexibility and responsiveness in drawing on internal specialists accessing information and support as needed
• Closely work with sales team and other functional partners through alignment and manage appropriate allocation and utilization of marketing resources/budget
• Provide relevant information to sales and other support departments to contribute to effective internal business processes and to support effective decision-making and actions across the organization
• Implementation, tracking effectiveness, and analysis of key marketing interventions/campaigns

People Management

• Develop a strong marketing team and ensure a competitive succession plan is in place for all the critical roles in the marketing/sales organization
• Build synergy in the team and with the other stakeholders through effective leadership
• Build a strong team and talent pipeline through meticulous recruitment, implementing training and development plans to address development needs
• CREDO conduct feedback and identify issues and action plans and ensure completion of agreed-upon plans
• Champion the Diversity, Equity, and Inclusion (DEI) initiatives
• Find and execute leveraged strategies across different portfolios and specialties within DePuy Synthes and strategies with collaboration across multiple business units in JJMI

Corporate Ethics

• Drive CREDO culture in the team through participation in the company's Credo programs, communicate to the team about their individual responsibility towards the CREDO
• Manage business within ethics and values expressed in Credo while actively pursuing business outcomes

Qualifications:

• Post-graduation degree or diploma in Business Management
• Minimum of 10 Years of experience in marketing management with some people management experience
• Orthopedic industry experiences are preferred
• Some sales experience is required

Other Requirements:

• Experience in MedTech industry
• Advanced business acumen and strategic thinking mindset
• Big Picture orientation and results-driven
• Inclusive leadership style
• Superior communication, Leadership & people management skills
• Excellent interpersonal skills and ability to build relationships
• A person with flexibility to adapt to challenging situations and ability to work under pressure

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