Senior Copywriter
2 weeks ago
Hiring pre-requisites:
- Agency experience is preferred
- Work experience: yrs
Scope of work for a Senior Copywriting Executive:
Strategic
Work with content partners to generate new concepts and opportunities
Create case studies along with the Account Management team to be used for award entries, partnerships and pitches
Communication & Coordination
Attend mid-size campaign briefs by the Account Management team
Meet clients every fortnight to understand clients' satisfaction with creative strategy and execution and build relationship
Creative Strategy
Decode briefs along with the account management team
Brand strategy and execution plan basis the decoded client brief for campaigns
Research, campaign strategy and content creation for new client pitches
Pitch mid-size campaigns to clients along with the Account Management team
Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships
Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships
Creative Execution
Create contextual, innovative content
Collaborate with functional teams to execute client briefs
Work closely with arts & graphics, video and production teams to co-create content
Write concepts and final scripts, and create storyboards with the art team
Quality check and vet social media content & and responses, SEO content, brand website content, blog content and final scripts written by the team
Conduct aesthetic checks and edits during pre-production and production stage
Attend shoots and music recordings to supervise work quality and processes
Conceptualize ideas related to influencer associations
Ensure accurate referencing and industry benchmarking by the team
Team
Organize weekly team meetings to track work progress and provide feedback to the team as a whole
Create a team culture of innovation, research and self-development
Build more capable teams by mentoring and guiding them
Work with the L&D team to structure training programs that directly impact work quality along with specific competencies.
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