Senior Manager

1 week ago

Chennai, Tamil Nadu, India Bhumi Full time

Job Description

We are looking for a marketing & communicationsleader who can elevate the brand value of Bhumi. You will develop marketing& communication strategies for better engagement with employees,volunteers, donors, partner organisations and corporate companies.

You will lead a dynamic, driven, and passionate youngteam of employees and volunteers. Envision the most effective Marcomms teamdedicated to advancing Bhumi's goals. Responsible for building, growing, andmanaging this team effectively, ensuring that team members are highly skilled,motivated, and aligned with the organizational values.

PrimaryResponsibilities:

Create innovative communication ideas and deploy industrybest practices to enhance effectiveness in building Bhumi brand.
Design and monitor targeted online and offline campaigns.Use data insights and feedbacks for identifying growth opportunities
Strategize and execute brand and lead generationcampaigns for potential stakeholders: volunteers, donors and organisations likeCorporates, colleges, schools etc.
Strategize and support digital fundraising and engagementinitiatives to acquire and retain donors and fundraisers.
Responsible for orchestrating a cohesive PR strategy thatamplifies Bhumi's message, enhances its public image, and supports its overallmarketing and communication goals.

OtherResponsibilities:

Develop and execute acomprehensive marketing and communications strategy that aligns with Bhumi'smission and goals.
Oversee the creation ofmarketing materials, digital content, and press releases to ensure consistentmessaging across all platforms.
Lead social media strategy,enhancing Bhumi's presence on various platforms to engage with volunteers,donors, and partners.
Collaborate with program teamsto highlight successes and stories from Bhumi's initiatives such as Ignite,Catalyse, and the Bhumi Fellowship.
Analyze and report on the effectivenessof MarComm strategies in achieving organizational objectives, makingdata-driven adjustments as needed.
Foster a culture of innovation within the MarComm team,encouraging new ideas and approaches to reach and engage our target audiences.

EducationalQualification/Experience:

8+ years of experience in the marketing / communicationsrole
Bachelors/Master's degree in marketing, journalism,business, or related field
Prior experience of working or volunteering with NGOs

Knowledge &Skill sets required:

Creatively curious mind with a flair for copywriting andcontent creation for traditional as well as new-age social media channels
Good understanding of web analytics, digital and socialmedia marketing
Use latest measurement frameworks for performance-drivenmarketing
An effective storyteller and build the brand usingrelated and consistent content
Should be tech savvy. Knowledge of marketing tech stackis good to have
Willingness to work in a multi-cultural environment,network and collaborate with volunteer coordinators based out of cities whereBhumi is present
Strong project management skills with ability tosupervise multiple projects.
Proven track record of developing and executing marketingstrategy

Other Details:

Scope: Full Time
Age Criteria:

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