Performance Marketing Strategist

1 week ago


Bengaluru, Karnataka, India Webdura Technologies, Infopark Full time

Experience: 4-6 years

Responsibilities:

  • Serve as performance marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
  • Partner with crossfunctional stakeholders to understand business line challenges and translate those into insights and performance driving marketing programs
  • Support acquisition efforts through online channels including Paid Channels (Search, Display, Social) and Social media channels
  • Develop integrated performance digital strategies by always maintaining a multichannel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly
  • Work in collaboration with media (display and search) and creative heads to ensure strategic performance marketing thinking translates into creative excellence
  • Proactively identify conversion breakdowns on client's sites by analyzing hotjar data and purchase funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion improvement opportunities
  • Lead conversion rate optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from paid channels
  • Communicate results and insights up to clients,

Qualifications

  • 46 years of relevant experience with digital channels and performance marketing
  • Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEM), social media, and digital analytics
  • Experience with audience targeting, conversion rate optimization, AB testing

Job Types:
Full-time, Regular / Permanent

Pay:
From ₹35,000.00 per month

Schedule:

  • Day shift
  • Monday to Friday

Education:

  • Bachelor's (preferred)

Experience:

  • Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Application Deadline: 16/04/2023

Expected Start Date: 15/03/2023

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