Research Manager, Media Analytics

2 weeks ago

Bengaluru, Karnataka, India The Nielsen Company Full time
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. ABOUT THE ROLE The Nielsen Media Analytics team is an innovation hub. It is tasked with answering client questions in new and innovative ways, creating new products and services that address industry gaps. Our goal is to keep Nielsen Media at the cutting edge of measurement. The Research team forms an integral part of this team; owning and guiding others in our narrative and storytelling frameworks. We work with the biggest names in the media industry and are looking for someone who is curious and has a good understanding of research methodologies.The research manager should be a keen observer of the phenomena which they will then need to analyse and interpret. Not only this but, key to this role will be the ability to teach and mentor others to do the same. This requires a people person, a patient, sympathetic colleague with the wish to help others to thrive. To be successful in the role, the research manager must be organised, collaborative, keen to learn and always act with integrity. They must also always be willing to teach others to be the same.

ROLE & RESPONSIBILITIES

Support local and international commercial leads by advising on optimal research design Build strong client relationships and add value by providing advice, consultancy and a high level of interpretation and direction Support Nielsen key client accounts by sharing knowledge and analysis across markets and functions Develop and teach Nielsen research associates in best practice across research frameworks Some responsibility for the end-to-end delivery of successful projects Develop new ways of thinking and implementing surveys (eg gamification, bot chats...) Demonstrate creative thinking Be confident in at all aspects of the project lifecycle Support Research Director in creation of global training programme for Media Analytics portfolio across international markets

QUALIFICATIONS & SKILLS

Min 5 Years of experience in Research (quantitative, qualitative) Preferably from Media, Research Agencies focussing on Brand Health Tracking, FMCG, Consumer Studies Experience with data analysis software & visualisation tools such as SPSS, SAS, or R, PowerBI, Google Studios Strong statistical analysis skills. Proficiency in quantitative research methods and tools. Ability to design and execute research projects, client presentation skills Excellent problem-solving and critical thinking abilities. Strong communication skills for presenting findings and insights. Project management skills to oversee multiple research projects simultaneously. Knowledge of relevant industry trends and methodologies. Leadership and team management capabilities for guiding research teams effectively. ABOUT NIELSEN As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what's true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You'll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work

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