Head Marketing Communication

2 weeks ago


Chennai, Tamil Nadu, India TVS Supply Chain Solutions Full time
Role & ResponsibilitiesTo design and deliver the marketing & communication strategy.
To sustain and grow brand equity amongst clients, within the company, industry and the media.
Drive a culture shift of customer centricity in the organisation – across all divisions.
Increase customer satisfaction through timely & quality closure of open items and complaints.

To drive a account-segmented approach to relationship managementTo increase brand presence amongst key stakeholdersTo support Sales Division with collaterals and sales leads.

To support operations team to build Customer Relationship through segmented marketing.
Establish a feedback mechanism with customer to constantly capture customer preferences , complaints and expectations.

Maintain the key customer metrics which leads to understanding of customer satisfaction and journey over customer lifecycleEvent Management .Collaborative initiatives with PR department to deliver Industry specific content.

Lead Generations through Email MarketingOnline Marketing through blogs on Social MediaWebsite content development and managementBrand VisibilityMaintain the key customer metrics which leads to understanding of customer satisfaction and journey over customer lifecycle.



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