Digital Marketing Manager

2 weeks ago

Ahmedabad, Gujarat, India Litmus Branding Full time

Measure everything in numbers?

Do you remain subscribed to everything that happens in the digital space? Do clicks and statistics amuse you? Can you find anyone and show them that ad? Then we want you to send us a friend request.

Required work experience:

  • 4-5 years

Required Skills

  • Organization and project management skills
  • Team Building & People Management SkillsListening & Questioning Skills
  • Research, analysis and drawing insights.
  • Adaptability & Problem Solving
  • Communication Skills

Required Knowledge

  • Setting up & running Meta, LinkedIn, Google Ads, YouTube Ads, and X.
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Setting up & Optimizing Google AdWords campaigns
  • LinkedIn & Meta Ad Management
  • MarketingAutomation

Team Management

● Managing & supervising the entire digital marketing team for, but not limited to, - SMM, SEM, SEO, Influencer marketing, Digital PR etc.

● Define expectations, delegate, evaluate & increase team performance with daily, weekly and monthly meetings, with complete documentation.

● Inspiring and motivating the team through defined activities, and exercises for better team bonding.

● Training new & junior team members for the process, technicalities, how to run & observe ads, best practices etc.

● Review/Feedback in hiring processes, annual performance reviews, termination, & promotions.

● First point of contact for new briefs/new projects from the client services team.

● Ensuring that each and every team member follows the defined SOP for all projects assigned.

Project Management

● Key role in strategizing, planning & executing the agency's digital marketing objectives, with complete documentation.

● Complete ownership, planning and execution of all digital marketing activities for assigned brands, including, but not limited to, SEO, SEM, SMM, creating landing pages, setting up UTM codes, email marketing, influencer marketing, digital pr etc., with complete documentation.

● Executing or supervising access & implementation process for adding users, defining roles, creating ad manager accounts etc for various client accounts.

● Brainstorm new & creative growth strategies, identify trends and insights, and optimize spend and performance based on the insights, with complete documentation.

● Ensuring that the KPIs, and KRAs have been defined & reviewed for each brand, as per the objective, with complete documentation.

● Setting up deadlines in collaboration with the CS team, and ensuring timely post scheduling, & ad execution.

● Personally handling critical/high value projects.

● Monitoring Ad budgets for optimal spending & adequate balances to avoid accounts going on hold.

● Ensuring complete account hygiene & health.

Proposals & Awards

● Research & proposal development for digital marketing inquiries.

● Research & setting up opportunities for Awards or digital PR.

Client, Team & Third Party Liaisons

● Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship , understand client's strategic / growth plans and identify upsell opportunities

● Communicate directly with clients for deriving the brief, setting expectations, problem solving and reporting.

● Bimonthly brainstorming sessions with the digital marketing team, copywriters, client services for understanding client requirements & for new concept creation, themes or directions.

● Follow strategic direction for each brand, while working collaboratively with copy & CS teams to achieve all defined objectives.

● Smooth inter-department communication & collaboration to ensure that all activities have been executed on time.

● Liaising with influencers, digital PR agencies and other vendors relevant to a client's digital marketing strategy execution.

Account Health Management, Reporting & Retention

● Maintain health of overall account, or project based on the commitments made to the client

  • ○ Timeliness & Deliverables
  • ○ Results
  • ○ Review/Feedback & Implementation

● Weekly, & Monthly reporting to HOD/Management, based on multiple factors, not limited to -

  • ○ Ad campaign performance
  • ○ SEO Campaign Performance
  • ○ Review/feedback from clients
  • ○ Overall account performance
  • ○ Review as per role task document
  • ○ Current & Upcoming deliverables & deadlines
  • ○ Completed deliverables
  • ○ Challenges, Missed Deadlines & Client feedback/complaints

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