Marketing Specialist

1 week ago


Coimbatore, Tamil Nadu, India LMW Textile Machinery Division Full time
The ideal candidate will be responsible for creating marketing content and distributing it effectively.

You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.


Purpose of the RoleTo ensure LMW brand equity is monitored continuously and steps taken online and offline to ensure the equity trajectory is constantly on the ascendancy.

Responsible for maintaining customer outreach, brand and product messaging and customer engagement towards establishing thought and knowledge leadership of LMW TMD in all target markets.

Implementing all strategies and action plan leading to inbound lead generation.
Responsibilities & AccountabilitiesMarketing Communication for domestic marketMarketing communication for select international marketsIncrease brand equity through online and offline activitiesEstablish thought and knowledge leadershipCreate and communicate customer value proposition with Product Manager and Analytics headContinuous customer engagement through online and offline activitiesBrand reinforcement and improve brand recallEmpowering sales teams - Internal and externalCreation of high tech sales collateralsMonitoring and updation of all sales enablement tools and collateralsEnhance Customer Relationship (CRM) and work towards Customer Delight

Qualifications1-3 years' of marketing experienceQualification preference: BE / B.Tech + MBA in MarketingExcellent writing and communication skills

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