Advertising Sales Manager
2 weeks ago
- Making sales calls
Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
Preparing sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc.
Maintain strong relationships with clients and agencies in the person's portfolio
- Market Information
Understand in detail about client spends at a brand level and then develop Go to Market approach
To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
Media Tracking to generate prospects
- Provide written brief to programming for the spot / commercial based on inputs from client / agency
- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
- Ensure the pricing is maintained as per stipulated target
- Work to bring the core brand creative to life by designing a multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
INTERNAL STAKEHOLDER MANAGEMENT:
- Content Team, Finance, Scheduling, Corp Office etc
TECHNICAL SKILLS & QUALIFICATION REQUIRED:
- MBA / PGDM with 1-4 years of experience in Sales & Marketing from any Industry
PERSONAL ATTRIBUTES:
- Collaboration
- Ability to work under pressure
- Adaptability
- Strong branding focus
- Good Communication Skills
- Understanding of local market & language is mandatory
- Must be willing to travel locally for client meetings
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