Email Marketing Specialist

1 week ago


Hyderabad, Telangana, India Good Health Company Full time
Job description of Email Marketing SpecialistGood Health CompanyHyderabad

Responsibilities:

  • Collaborate with the marketing team to create engaging and relevant email content thataligns with the company's brand and marketing objectives.
  • Assist in the end-to-end execution of email campaigns, including building and testing emailtemplates, managing distribution lists, and scheduling sends.
  • Help in segmenting the email database based on audience preferences, demographics, andbehavior to deliver targeted and personalized messages.
  • Conduct A/B tests on subject lines, content, and design elements to optimize emailperformance and enhance open and click-through rates.
  • Analyze email campaign metrics and provide insights to improve future campaigns,focusing on key performance indicators (KPIs) such as conversion rates and ROI.
  • Ensure the accuracy and hygiene of the email database, performing regular data cleansingand list segmentation.
  • Stay updated with email marketing best practices and ensure compliance with relevantemail regulations and data protection laws.
  • Support implementing and maintaining email automation workflows, nurturing leads, andenhancing customer engagement.
  • Coordinate with cross-functional teams, including design and content teams, to ensureseamless execution of email campaigns.
  • Prepare regular reports on email campaign performance and present findings to themarketing team, identifying areas for improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2 years of experience in email marketing or related digital marketing roles
  • Strong understanding of email marketing principles, best practices, and industry trends.
  • Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).
  • Proficiency in analyzing email metrics and interpreting data to drive actionable insights.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Basic HTML and CSS knowledge for email template customization is a plus.
  • Ability to manage multiple tasks and meet deadlines in a fast-paced environment.


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