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Email Marketing Specialist
1 week ago
Responsibilities:
- Collaborate with the marketing team to create engaging and relevant email content thataligns with the company's brand and marketing objectives.
- Assist in the end-to-end execution of email campaigns, including building and testing emailtemplates, managing distribution lists, and scheduling sends.
- Help in segmenting the email database based on audience preferences, demographics, andbehavior to deliver targeted and personalized messages.
- Conduct A/B tests on subject lines, content, and design elements to optimize emailperformance and enhance open and click-through rates.
- Analyze email campaign metrics and provide insights to improve future campaigns,focusing on key performance indicators (KPIs) such as conversion rates and ROI.
- Ensure the accuracy and hygiene of the email database, performing regular data cleansingand list segmentation.
- Stay updated with email marketing best practices and ensure compliance with relevantemail regulations and data protection laws.
- Support implementing and maintaining email automation workflows, nurturing leads, andenhancing customer engagement.
- Coordinate with cross-functional teams, including design and content teams, to ensureseamless execution of email campaigns.
- Prepare regular reports on email campaign performance and present findings to themarketing team, identifying areas for improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2 years of experience in email marketing or related digital marketing roles
- Strong understanding of email marketing principles, best practices, and industry trends.
- Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot, etc.).
- Proficiency in analyzing email metrics and interpreting data to drive actionable insights.
- Excellent written and verbal communication skills with a keen eye for detail.
- Basic HTML and CSS knowledge for email template customization is a plus.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
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