Deputy Manager- Brand

1 week ago

Mumbai, Maharashtra, India Games24x7 Full time
Introduction

Games24x7 is India's leading and most valuable multi-gaming unicorn.

We're a full-stack gamingcompany, offering awesome game playing experiences to over 100 million players through ourproducts - RummyCircle, India's first and largest online rummy platform, My11Circle, thecountry's fastest growing fantasy sports platform.


A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when twoNew York University trained economists Bhavin Pandya, and Trivikraman Thampy met at thecomputer lab and discovered their shared passion for online games.

We've always been atechnology company at heart, and over the last decade and a half, we've built the organisationon a strong foundation of 'the science of gaming', leveraging behavioural science, artificialintelligence, and machine learning to provide immersive and hyper-personalised gamingexperiences to each of our players.


Backed by marquee investors including Tiger Global Management, The Raine Group, and MalabarInvestment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantlyinnovating and offering novel entertainment to playersOur 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, NewDelhi, Miami, and Philadelphia.


Job Description:

Deputy Brand Manager (RummyCircle)Position Overview:
We are seeking a dynamic and results-driven Deputy Brand Manager to joinRummyCircle's brand team. The ideal candidate is a strategic thinker with a stronganalytical mindset, an eye for design, and a creative flair.

As a Deputy Brand Manager,you will play a pivotal role in shaping and executing our brand strategy, ensuring our adsresonate with our target audience and we elevate our brand presence in the competitivegaming industry.


Key Responsibilities:

  • Develop and execute comprehensive Digital campaigns and Influencer marketingcampaigns that align with the company's goals and vision, driving brandawareness, and market share within the real money gaming sector.
  • Work to create powerful assets that drive & boost performance marketing andenhance the company's overall business metrics.
  • Utilize data-driven insights to monitor market trends, consumer behavior, andcompetitive landscape to refine brand strategies and capitalize on opportunities.
Create and oversee captivating marketing campaigns that integrate various mediachannels, including TV, digital, social media.
  • Collaborate with cross-functional teams to ensure consistent design and commsacross all brand touchpoints.
  • Have a keen understanding of design principles to guide the creation of visuallyappealing and impactful marketing assets.
  • Lead brand-building initiatives working closely with other brand team members.
  • Work closely with the creative team to develop engaging content that resonateswith our target audience and effectively communicates the brand's essence.
  • Monitor campaign performance and engagement metrics, with the ability to makedata-driven adjustments to optimize results and ROI.
  • Foster strong relationships with media partners, agencies, and vendors tomaximize the impact of marketing efforts.
  • Demonstrate a high level of attention to detail to ensure accuracy and consistencyin all brand-related materials.
Stay current with gaming industry trends, technological advancements, andconsumer preferences for RummyCircle to maintain a competitive edge.
Qualifications:

  • Master of Business Administration (MBA) or relevant advanced degree from aminimum Tier II college.
  • Minimum of 4+ years of hands-on experience in brand marketing, with a focus onthe gaming or consumer tech industries.
  • Proven track record of successful brand management and execution of brandmarketing campaigns.
  • Experience working on campaigns involving celebrities, influencers, or high-profilepartnerships.
  • Proficiency in leveraging data analytics to drive decision-making and refinemarketing strategies.
  • Has a good understanding of the world of performance marketing and knows howto quickly produce assets to meet dynamic business needs.
  • Exceptional creative thinking and design sensibilities to ensure consistent andcompelling brand messaging.
  • Strong project management skills with the ability to manage multiple initiativessimultaneously and meet deadlines.
  • Excellent communication skills, both written and verbal, to effectively conveybrand concepts and collaborate across teams.
  • Demonstrated ability to work under pressure, adapt to changing situations, andmaintain a problem-solving attitude.
Highly organized, proactive, responsible, and detail-oriented approach to work. Humble and hungry-to-learn mindset, eager to contribute to a dynamic team andgrow within the gaming industry.

  • Deputy Manager- Brand

    1 week ago

    Mumbai, Maharashtra, India Games24x7 Full time

    Introduction Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India's first and largest online rummy platform, My11Circle, the country's fastest growing fantasy sports platform. A pioneer in the...

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