Lead Assistant Manager/Manager
2 weeks ago
Job Title: Web Analytics Specialist
Company: Join our team as a Web Analytics Specialist and be part of an exciting journey towards optimizing website performance.
Job Description: We are looking for a skilled Web Analytics Specialist with expertise in web analytics, SQL, Power BI, and Looker Studio. Your main responsibility will involve analyzing website traffic and user behavior to enhance user experience and website performance.
- Utilize web analytics tools like Google Analytics, Adobe Analytics, or similar platforms to track and analyze website traffic, user engagement, and conversion rates.
- Develop and maintain SQL queries for data extraction and manipulation from various databases.
- Create customized reports and dashboards using Power BI and Looker Studio to visualize data insights.
- Identify trends in website data and provide recommendations for optimizing website performance and achieving business objectives.
- Collaborate with cross-functional teams to implement data-driven strategies.
- Conduct experiments like A/B testing to evaluate website changes.
- Stay updated on industry trends in web analytics and data visualization.
Qualifications:
- Bachelor's degree in Computer Science, Information Systems, Statistics, or related fields.
- Experience with web analytics tools like Google Analytics, Adobe Analytics.
- Proficiency in SQL for data analysis.
- Strong skills in data visualization using Power BI and Looker Studio.
- Excellent analytical and problem-solving skills.
- Ability to communicate data insights to non-technical stakeholders effectively.
- Experience with A/B testing, experimentation, and statistical analysis is a plus.
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