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Group Head Digital Planning
1 week ago
Privacy Note
We are looking for a Group Head – Digital Planning based in Mumbai who will be responsible for planning and executing digital media campaigns for clients, focusing on establishing long-term vendor partnerships.
Responsibilities:
- Work closely with the Business team to understand brand objectives and budgets, defining a digital approach aligned with the overall communication strategy.
- Suggest strategic digital approaches based on audience, category, competition, and insights to ensure successful outcomes.
- Guide the team in campaign planning, implementation, and delivery.
- Handle client queries and address ad hoc requests related to digital media plan implementation.
- Collaborate with the Business team for review, ideation, and revision of digital media plans regularly.
- Conduct ongoing reviews and share reports with Brand Managers on campaign progress and post-campaign analysis.
- Work on integrated pitches through cross-functional teamwork.
- Responsible for internal reviews, reporting on campaign performance, and talent resourcing.
- Maintain relationships with vendors to explore new ideas and forge long-term partnerships.
- Keep updated on the latest developments and best practices in digital media communication.
- Participate in industry awards and forums to enhance brand awareness and recognition for brand OMG India.
Qualifications:
- 4 to 5 years of relevant experience.
- Excellent Written and Verbal Communication Skills.
- Presentation Skills.
- Eye for Detail and Accuracy.
- Client, team, and crisis management skills.
- Experience using tools such as Similarweb, Comscore, GWI, etc.
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