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Adobe Analytics Target
1 week ago
Essential SkillsandKnowledge:
1.Transitioning from Google Analytics to Adobe Analytics: Expertisein migrating from Google Analytics to AdobeAnalytics.
2.Proficiently managing 3 to 5 projects independently overseeing theentire process from data layer setup to configuring Adobe Launchand generating reports in AdobeAnalytics.
3. AdobeTarget Project Creation with A/B Testing and Personalization :Familiarity with creating and implementing A/B tests using AdobeTarget & Personalization.
4. AdobeAnalytics Login & Registration Functionality: Understanding ofhow login and registration functionalities are tracked and analyzedin Adobe Analytics.
5. WebTechnologies: Knowledge of HTML CSS and JavaScript for writing dataelements and customizing tracking implementations and creating A/Btesting.
6. Clear & crisp communicationskills and able to work directly with Business and Techstakeholders.
Nice toHave:
1.WebSDK Knowledge: Familiarity with WebSDK which allows seamlessintegration of Adobe Analytics tracking into webapplications.
2. AdobeJourney Optimizer: Understanding of Adobe Journey Optimizer apowerful tool for orchestrating personalized customer experiencesacross channels.
3. AdobeExperience Platform: Knowledge of Adobe Experience Platform aunified platform for managing customer data and creatingpersonalizedexperiences.
Transitioningfrom Google Analytics to Adobe Analytics
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