Analytics Implementation Engineer

3 weeks ago

Bengaluru, Karnataka, India Adobe Full time

JOB LEVEL

P20

EMPLOYEE ROLE

Individual ContributorThe Role

The Adobe Analytics implementation Engineer will work with Marketing Technology team to support various Business Unit's and other product teams for their Analytics requirements. In this role, the implementation engineer is responsible for developing the tagging strategy and implement it using Adobe Launch, JavaScript and other supporting tools. You will be expected to,

  • Convert business requirements from Product managers, and Analysts to Solution Design Reference (SDR) document. Build the technical specification document with data layer approach as per designed SDR.
  • Collaborate with business partners in prioritizing analytics implementation for new initiatives.
  • Build custom tagging solutions in Adobe Launch based on requirement. Work with Engineering and page owners to build the data layer setup as per requirements.
  • Implement marketing pixels and 3rd Party tags in Adobe Launch by following the standard and custom methodologies.
  • Implement Web SDK to ingest the web behavioural data into Adobe Experience Platform and design the schema architecture for data collection.
  • Fix and resolve the tagging anomalies or any data discrepancies found on the website
Desired skills & Experiences required
  • Adobe Analytics implementation experience across the lifecycle.
  • Good understanding of data collection and hands on experience using Adobe Experience Platform (AEP) Web SDK.
  • Should be proficient in creating rules, data elements and extensions in Adobe Launch.
  • Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a large scale website.
  • Be able to convert SDR to exact JavaScript code to be added on page or user actions on page. Create and maintain Adobe Analytics JavaScript tags and plugins.
  • Collaboration with various business stakeholders in prioritizing analytics implementation for new initiatives.
  • Hands-on experience in implementing 3rd party or Marketing pixels such as Google Tag, Meta Pixel, LinkedIn Insight tags etc... using Event Forwarding.
  • Good understanding of Optimization / Testing Tools like Adobe Target, or similar tools.
  • Hands-on experience with one or more debugging tools like Charles, Chrome Debugger, AEP Debugger.
  • Detailed knowledge of Admin console, setting up Processing Rules, Marketing Channels and various other components of Adobe Analytics.
  • Good understanding on Reporting and Analytics concepts, Analysis Workspace, Segments, Calculated Metric etc..
  • Bachelor's degree and 5+ yrs. of tagging experience using Javascript, tag management solutions and other industry standard methodologies.
  • Ability to develop creative solutions to problems.
  • Excellent verbal and written communication skills and strong attention to detail

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

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4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

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