Digital Marketing Specialist

1 week ago


Delhi, Delhi, India Lotus Interworks Full time

Position Title:
Digital Marketing Specialist - Fresher

Location:
REMOTE (US Shift)

Overview:


Join our team as a Digital Marketing Specialist where you'll play a key role in planning, executing, and optimizing digital marketing campaigns targeted towards North American clients.

Collaborate closely with the marketing team to develop innovative strategies that boost brand awareness, engagement, and conversions across various digital channels.


Key Responsibilities:

  • Campaign Planning and Execution:
- Develop digital marketing strategies aligned with business objectives and target audience.
- Implement digital campaigns across social media, email, search engines, and display advertising.
- Monitor campaign performance and optimize for maximum ROI.

  • Content Creation and Management:
- Produce engaging content for various digital channels including social media, blogs, email newsletters, and website copy.
- Manage content calendars for consistent messaging.
- Collaborate with designers and content creators for multimedia content creation.

  • Social Media Management:
- Enhance company presence on social media platforms for increased followers and brand awareness.
- Execute social media campaigns including content creation and community management.
- Stay updated on social media trends to drive growth strategies.

  • Email Marketing:
- Create email campaigns to nurture leads and drive conversions.
- Segment email lists for targeted communication.
- Monitor email performance metrics for campaign optimization.

  • Search Engine Optimization (SEO):
- Optimize website content for search engines to boost organic visibility.
- Perform keyword research for content optimization.
- Monitor SEO performance metrics for enhanced search visibility.

  • Analytics and Reporting:
- Utilize analytics tools to track campaign performance and KPIs.
- Generate reports for evaluating digital marketing effectiveness.
- Provide data-driven recommendations for continuous improvement.

Qualifications and Skills:
- Bachelor's degree in marketing, communications or related field.
- MBA from a reputable institution is required.
- Proficient in digital marketing tools such as Google Analytics and social media management platforms.
- Strong written and verbal communication skills for crafting compelling content.
- Analytical mindset for interpreting data and making informed decisions.
- Creativity in developing engaging marketing campaigns.
- Strong organizational skills for managing multiple projects efficiently.

Benefits:
- Competitive salary package based on experience and qualifications.
- Career growth opportunities in a rapidly expanding company.
- Exposure to cutting-edge digital marketing strategies and technologies.
- Dynamic and collaborative work environment fostering creativity and innovation.

Simplia Inc. is an equal opportunity employer fostering diversity and inclusivity.

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